Apple Kicks Off Back to School Promotion in Singapore with Education Savings and Free AirTag 4 Pack

Apple has launched its annual Back to School promotion in Singapore, offering students and educators additional value on top of its year-round education pricing. Running until 27 August, the campaign rewards eligible customers who purchase a qualifying Mac or iPad with a complimentary AirTag 4 pack, while those who meet the required spending threshold can also choose other accessories, including the Apple Pencil Pro.

This year’s Back to School campaign also expands education pricing to include Apple Watch for the first time, making the wearable available at discounted prices both online and at Apple Retail stores. Students and educators can also subscribe to Apple Creator Studio, a collection of Apple’s creative and productivity apps, for S$3.98 per month.

Apple is also offering eligible customers three months of iCloud+ with 50GB of storage at no additional cost. The promotion runs from June through the end of August and is available to new customers, existing users on the free 5GB storage tier and returning iCloud+ subscribers. The offer can be redeemed at Apple Retail stores across Singapore.

Eligible customers can access Apple Education pricing by verifying their status through UNiDAYS using an academic email address or homeschool documentation. Education pricing is available throughout the year on selected Mac, iPad, Apple Watch, software and services, including AppleCare, Apple Music and Apple TV.

Apple continues to position the Mac as an essential device for learning, productivity and creativity. The MacBook Air starts from S$1,749 with education pricing and is available in 13-inch and 15-inch models. Powered by the M5 chip, it delivers up to 18 hours of battery life, a Liquid Retina display, WiFi 7 connectivity and improved AI performance.

Students pursuing more demanding creative or technical courses can opt for the MacBook Pro, which starts from S$2,559 with education pricing. Equipped with M5, M5 Pro or M5 Max chips, it is designed for professional video editing, software development, 3D workflows and AI applications. It also features a Liquid Retina XDR display with ProMotion, Thunderbolt 5 connectivity, a 12MP Center Stage camera and up to 24 hours of battery life.

Apple has also introduced the new MacBook Neo, its most affordable laptop to date. Starting from S$869 with education pricing, it is powered by Apple silicon and is designed for everyday computing tasks, content creation and AI features. It comes in blush, indigo, silver and citrus finishes.

The iPad lineup remains another key focus for students and educators. The M4 powered iPad Air starts from S$1,069 with education pricing and is available in 11-inch and 13-inch models. It offers improved performance, expanded memory and enhanced connectivity while supporting Apple Pencil Pro and Magic Keyboard accessories.

For users who need even greater performance, the M5 powered iPad Pro starts from S$1,649 with education pricing. Available in 11-inch and 13-inch models, it features the Ultra Retina XDR display, faster AI capabilities and improved wireless connectivity through the C1X modem and N1.

Apple’s entry level iPad remains the most affordable option in the range, starting from S$619 with education pricing. Powered by the A16 chip, it offers an 11-inch Liquid Retina display and supports Apple Pencil USB C, making it suitable for note taking, collaboration and everyday coursework.

Students can also enjoy education pricing on accessories, including the Apple Pencil Pro for S$179, Apple Pencil USB C for S$99 and Magic Keyboard options for both iPad Air and iPad Pro models.

Apple highlighted several software features designed to improve productivity across Mac and iPad. With iPadOS 26, users can resize app windows, organise folders in the Dock and manage files more efficiently. Continuity features such as Universal Control and Sidecar also allow students to work seamlessly across Mac and iPad, while apps including Goodnotes, Notability, Procreate, Canva, Adobe Illustrator, Final Cut Pro and Logic Pro provide additional creative and productivity tools.

Beyond products, Apple is continuing its Today at Apple programme with free educational sessions. One upcoming workshop in Singapore will take place on 1 August 2026 from 3pm to 4.30pm, where educator Denise Soong will lead a session titled Finding Maths Everywhere on iPad. Participants will learn how to use iPad, Apple Pencil and Apple Intelligence in the Notes app to explore mathematical concepts through everyday observations, create interactive graphs and discover new ways to visualise numbers.

Apple said students and educators can visit Apple Retail stores in Singapore or the Apple Education Store online to explore the latest products, receive personalised support from Apple Specialists and take advantage of this year’s Back to School offers before the promotion ends on 27 August.