Shanghai Expo with Coca-Cola – Day 3 of 4 (morning) - Alvinology

Shanghai Expo with Coca-Cola – Day 3 of 4 (morning)

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On our third day in Shanghai, we headed to the Shanghai Expo, the highlight of this trip. The date was 8 May which was also Coca-Cola’s Founder Day or the global brand’s 124th birthday.

To celebrate, the Coca-Cola Pavilion was to be launched on the same day and we were there early in the morning to witness the launch.

My Shanghai Expo ticket
My Shanghai Expo ticket
My coveted ticket to the Coca-Cola celebration concert in the evening
My coveted ticket to the Coca-Cola celebration concert in the evening
VIP pass for the Coca-Cola pavilion
VIP pass for the Coca-Cola pavilion
Tagged as a member of the Coca-Cola entourage
Tagged as a member of the Coca-Cola entourage
Expo's Puxi entrance
Expo’s Puxi entrance
I spy the Coca-Cola pavilion from the signature red walls
I spy the Coca-Cola pavilion from the signature red walls
We are here!
We are here!
The Australian bloggers, a la Beatles
The Australian bloggers, a la Beatles
Media registration
Media registration
Brenda from Coca-Cola China was there to greet us early in the morning
Brenda from Coca-Cola China was there to greet us early in the morning
About to join the queue to go into the Coca-Cola Pavilion
About to join the queue to go into the Coca-Cola Pavilion
[youtube url=”http://www.youtube.com/v/l_4ia2LoN3Y&hl=en_US&fs=1&”]
The "Happiness Factory" opens it door!
The “Happiness Factory” opens it door!
The cheery workers in the Happiness Factory, perched on the pavilion
The cheery workers in the Happiness Factory, perched on the pavilion
Giant Coca-Cola bottle display screen
Giant Coca-Cola bottle display screen
More of the Happiness Factory workers
More of the Happiness Factory workers

The pavilion was themed around the “Happiness Factory” concept that ran across Coca-Cola’s recent ad campaign. Stepping into the pavilion was like stepping in a mini version of Willy Wonka‘s magical Chocolate Factory. There are no oompa-loompa here, but Coca-Cola has its own stable of quirky characters.

Upon entering, visitors are greeted by loud, smiley employees who will usher you along the tour of the pavilion. After a short introductory video on the main characters in the Coca-Cola Happiness Factory, visitors are guided to a cosy cinema to watch a slick animation.

Counter inside the pavilion
Counter inside the pavilion
Pavilion interior - the entrance area
Pavilion interior – the entrance area
Happiness Factory introductory video
Happiness Factory introductory video
Employee of the Month
Employee of the Month
Me inside the cinema room
Me inside the cinema room
Super slick animation that must have cost quite a bit to produce
Super slick animation that must have cost quite a bit to produce

After the cinema experience, visitors are presented with a free bottle of Coca-Cola in their environmental conscious PlantBottle, made from 30% plant-based material and is 100% recyclable. We were also showed a certain way to upturn, twist and then uncap the bottle before consumption so that a layer of ice will run at the top, due to a special freezing technique.

A bottle of Coca-Cola for everyone after watching the video
A bottle of Coca-Cola for everyone after watching the video
Brrrrr green screen which the kids love
Brrrrr green screen which the kids love
The PlantBottle - bottle of the future
The PlantBottle – bottle of the future
[youtube url=”http://www.youtube.com/v/BeU4Vg0Oaps&hl=en_US&fs=1&”]
My PlantBottle fizzling up
My PlantBottle fizzling up
Me with Tom from Coca-Cola with our PlantBottles
Me with Tom from Coca-Cola with our PlantBottles

Outside the pavilion, there were magicians and other entertainers going around to keep the guests in queues occupied while waiting. There was also a gift shop selling limited edition Coca-Cola Shanghai Expo souvenirs. I bought a set of Expo-themed bottles for keepsake.

Magician keeping guests entertained
Magician keeping guests entertained
[youtube url=”http://www.youtube.com/v/LDVzGwH2NSE&hl=en_US&fs=1&”]
World's first soft drink dispenser to go outer space - Coca-Cola of course!
World’s first soft drink dispenser to go outer space – Coca-Cola of course!
Beijing-themed Coca-Cola bottle
Beijing-themed Coca-Cola bottle
Free Coca-Cola for everyone
Free Coca-Cola for everyone

Later on, we were entertained by some song and dance items featuring kids from around the world singing Happy Birthday to Coca-Cola on the pavilion stage.

We lingered around till the end of the birthday celebration and then spent a little time exploring the Puxi area where the Coca-Cola pavilion is located. The Puxi area houses all the enterprise pavilions and these are generally deemed as less exciting by most visitors. The area tends to be a little quiet. I find it a pity as some of the enterprise pavilions like the Coca-Cola one for instance, is better than the average country pavilions.

If you visit the Expo. Don’t skip the Puxi area. It’s great for time-starved visitors as there are generally no queues there.

[youtube url=”http://www.youtube.com/v/muPG4RrVmIo&hl=en_US&fs=1&”]

Happy Korean bloggers
Happy Korean bloggers
The Korean bloggers even brought a birthday cake for Coca-Cola!
The Korean bloggers even brought a birthday cake for Coca-Cola!
Me with cheery Australian blogger, Annabel Candy
Me with cheery Australian blogger, Annabel Candy
Me and Walter acting childish
Me and Walter acting childish
Me against the giant Coca-Cola mural
Me against the giant Coca-Cola mural

After brisking through Puxi, I took a ferry across the Huangpu River together with fellow Singaporeans, Walter and June and Japanese blogger, Rikki-san. We were headed for the Pudong area where the key attractions – the country pavilions are.

China Oil Pavilion
China Oil Pavilion
Shanghai Corporate Pavilion
Shanghai Corporate Pavilion
Republic of Korea Business Pavilion - the exterior will be recycled into shopping bags after the Expo
Republic of Korea Business Pavilion – the exterior will be recycled into shopping bags after the Expo
Space Home Pavilion - quite popular among the Puxi pavilions
Space Home Pavilion – quite popular among the Puxi pavilions
Haibao seen all over at gift shops
Haibao seen all over at gift shops
I like these souvenir paper models of the iconic pavilions
I like these souvenir paper models of the iconic pavilions
The jetty to board the ferries
The jetty to board the ferries
The free shuttle ferry that took us to Pudong
The free shuttle ferry that took us to Pudong
On board the ferry
On board the ferry

Stay tuned to my next blog entry which will be a really lengthy one covering the Expo’s country pavilions and Coca-Cola’s Founder Day Parade. 🙂

My previous posts on Shanghai with Coca-Cola:

Shanghai Expo with Coca-Cola – A Preview

Day 1 – Arrive Shanghai, The Bund

Shanghai Expo Express (my paper travel story)

Day 2 (morning) – Coca-Cola’s Global Innovation & Technology Center, Bloggers Confernce

Day 2 (evening) – Xintiandi, meeting Expedition 206 crew

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