I attended the Youth.SG’s Feed Me Finale Concert at Home Club, Clark Quay two weeks ago. It was interesting to see how the Feed Me campaign drew a very different young party crowd compared to the homely kids the portal usually attracted.
For any web portal, the main challenge faced when holding physical events is to draw out your audiences who tend to be social-introverts, more comfortable holed up at home in front of their computers. Kudos to the current Youth.SG tag-team of Lai Chow and Stanley for pulling a healthy turnout for their finale concert.
The campaign is a showcase of youth expression in Singapore whereby three home-grown indie bands are paired with three celebrities to record a song and a music video each. All the three music videos are directed by talented up-and-rising local director, Boo Junfeng.
You can check out the music videos below:[youtube url=”http://www.youtube.com/v/zQOD6qtvJjE&hl=en&fs=1″] King Kong Jane Feat. Tan Diya – Our Secret [youtube url=”http://www.youtube.com/v/s-Xsk1vToME&hl=en&fs=1″] The Fire Fight Feat. Joakim Gomez – All These People (Call This Love) [youtube url=”http://www.youtube.com/v/6gfS5lqBH0Y&hl=en&fs=1″] West Grand Boulevard Feat. Rosalyn Lee – Beautiful Green Beast
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