I have never been to Chris’ Tea House nestled in Upper Paya Lebar Road. After reading the feature article on the quaint little tea house on SoShiok.com, I have not doubt the owner, Christina Lim is passionate about her establishment and had put in a lot of effort to set up the place. I would have love to bring my wife there for a quiet weekend afternoon.
However, I won’t be visiting Chris’ Tea House in the near future, thanks to their hapless social media PR.
Many businesses are quick to jump on the bandwagon in setting up Facebook pages, Twitter accounts and other social network presence. After all, everything online is free.
Lesser realise the importance of quality social media PR and marketing initiatives. These are the stuff that makes a geek like me employable, paying for the daily bread I bring home for my family.
Chris’ Tea House is a good example of how not to communicate to your customers online, calling them “cheapskate” while emphasizing itself as a “high classed (spelling mistake theirs)” establishment (in broken English).
Granted that the owner seems more interested to operate her tea house as a hobby rather than as a commercial venture, I would believe it is still human nature to seek goodwill rather than negativity. On this note, Chris’ Tea gets a big fat F for their social media efforts.