Protein drinks are in trend now in Singapore and NUTRISOY recently launched Muscle Care, a new high-protein soya milk that delivers 30g of complete plant protein in every 475ml serving.
This new beverage is designed to make daily protein intake more convenient, positioning muscle care as part of everyday nutrition rather than something associated only with gym sessions and sports recovery.
Under the tagline “Everyday is a Muscle Day”, NUTRISOY Muscle Care targets consumers looking for convenient ways to maintain their protein intake amid busy lifestyles. The drink is lactose-free and contains no artificial sweeteners, added preservatives or colourings.
Its protein comes from soya, which naturally contains all nine essential amino acids that the body cannot produce on its own. This makes soya a complete plant protein source.
Each 475ml pack also contains 3,700mg of branched-chain amino acids (BCAAs) and magnesium, which are associated with muscle function and recovery. The beverage is also fortified with calcium and Vitamin D to support bone health.
According to the product information, NUTRISOY Muscle Care has a low glycaemic index and is formulated using non-GMO soya beans. It is naturally cholesterol-free and has a protein content comparable to that of five hard-boiled eggs, although the latter contain approximately 900mg of cholesterol.
Protein is an important nutrient for repairing and maintaining muscle mass. Singapore’s recommended daily protein intake is approximately 0.8g per kg of body weight for adults aged 18 to 49, increasing to around 1.2g per kg for those aged 50 and above.
Based on the average weight of a Singaporean man at 70.2kg, the recommended daily intake works out to approximately 56g of protein. Two servings of NUTRISOY Muscle Care would provide 60g of complete plant protein.
The new beverage is certified heart-friendly by the Singapore Heart Foundation and halal-certified.
NUTRISOY Muscle Care is now available at leading supermarkets, hypermarkets and convenience stores across Singapore at a recommended retail price of S$3.85 per 475ml pack. For more information, visit NUTRISOY’s website.
