CHAGEE Turns Nine with New Geelato, Mango Jasmine Green Tea and Merlion-Themed Collectibles

CHAGEE is celebrating its ninth anniversary this November with a series of new food and beverage launches, limited-edition merchandise and customer rewards across Singapore.

Leading the anniversary line-up is Geelato, a freshly handcrafted gelato range inspired by CHAGEE’s signature teas and flavours. Singapore is the first market outside China to offer the new gelato, which is available exclusively at three outlets: orchardgateway, Pagoda House and One Raffles Place.

The Geelato range features seven flavours, including BO·YA Jasmine, Signature Matcha, Pistachio, Yunnan Pu-er Caramel, Caramel Butter Pecan, Bergamot Pink Guava and Yuzu Jasmine.

Prices start at S$6.90 per scoop, with selected flavours priced at S$7.90. Customers can also add toppings such as pistachios, pecans, dried fig slices, dried cranberries, crushed Biscoff and chocolate curls for an additional S$2.

Alongside the gelato, CHAGEE is introducing nine artisan bakes designed to complement its tea beverages. The selection includes Da Hong Pao Mochi Bun (S$4.90), Matcha Tart (S$6.20), Brown Butter Cookie (S$3.90), Black Sesame Tart (S$6.20), Red Bean Mochi Matcha Bun (S$4.90), Pecan Jasmine Snow Cookie (S$3.90), Peach Oolong Choux Puff (S$4.90), White Peach Oolong Butter Rice Cake (S$4.90) and Original Butter Rice Cake (S$4.90).

The bakes are available at most CHAGEE outlets across Singapore, with selected locations excluded.

Another addition to the anniversary celebrations is the BO·YA Mango Jasmine Green series, launching on 6 November. Available in both Milk Tea and Brewed Tea versions, the drinks combine four jasmine teas from Yunnan with fresh mango puree made using Small Tainong Mangoes from Hainan.

The tea leaves undergo a fruit-infusion aroma-locking process before being dried at low temperatures to preserve the floral and fruity aromas. Freeze-dried mango pieces are added to enhance the mango flavour.

The BO·YA Mango Jasmine Green Milk Tea starts from S$5.20, while the Brewed Tea version starts from S$4.90. Both are available hot or cold, with prices varying according to outlet location and customisations.

CHAGEE is also giving Teadore a Singapore-exclusive makeover.

Teadore is a green elephant inspired by the Ancient Tea Horse Road, where elephants once helped carry tea across mountains and borders. Its green colour, leaf-shaped ears and signature CHAGEE “C” detail all trace back to CHAGEE’s roots in tea. In Singapore, Teadore takes on a soft blue Merlion-inspired look, with a lion head, a curled white tail and a CHAGEE cup in hand

The anniversary celebrations will also include a nationwide Tear & Win promotion from 15 to 17 November. Customers purchasing selected large milk tea beverages at participating outlets will receive a special cup containing a prize. Eligible drinks include BO·YA Mango Jasmine Green Milk Tea, BO·YA Jasmine Green Milk Tea, Peach Oolong Milk Tea and Da Hong Pao Milk Tea.

Prizes range from vouchers and merchandise to larger rewards, including an Apple iPhone Duo and Dyson hairdryers. The promotion is available in limited quantities each day.

CHAGEE first reopened its Singapore store in August 2024 and has since expanded to 46 outlets locally. Singapore also serves as the brand’s Asia-Pacific headquarters.

Its local initiatives have included the Pagoda House retail concept, an APAC Signing Store at NUS designed with inclusive operations for Deaf employees, and a heritage mural at its Pasir Ris outlet. Singapore was also the first market in the Asia-Pacific region where CHAGEE introduced alternative milk options such as oat and non-fat milk.

Founded nine years ago, CHAGEE has grown into an international tea brand with more than 7,600 stores worldwide as of November 2026. Besides Singapore, its Asia-Pacific presence includes Malaysia, Thailand, Indonesia, Vietnam, the Philippines and Korea.