Fashion brand iROO has introduced Fresh Cloth, a new fabric care series designed to help customers maintain their clothing, footwear, leather goods and accessories. The launch includes limited edition gift sets created in collaboration with the 63rd Golden Horse Awards, offering a Christmas gifting option for shoppers.
After 27 years of creating women’s fashion, iROO is extending its focus on design and quality craftsmanship beyond clothing to everyday garment care. The Fresh Cloth series was developed in response to a common question from customers: how to wash and care for their garments properly.
The brand aims to make fabric care easier, helping customers preserve pieces associated with important occasions and personal memories while spending less time on laundry.
The Fresh Cloth x Golden Horse Awards collaboration features six fabric care essentials, with three products tailored for men and three for women. The partnership also brings Taiwanese film culture into everyday life through specially curated gift sets.
For men, the limited edition set features Black Tea & Wood, a fragrance that combines black tea and fresh green notes with rosewood and cedarwood for a calm, understated scent. The set is priced at S$92.80, down from its usual price of S$116.40.
For women, the Amber Glow set opens with grapefruit and rose notes before settling into a warm cedarwood base. Inspired by the feeling of morning light on clean linen, it is priced at S$92.80, compared with its usual price of S$131.40.
To develop its signature fragrances, iROO engaged French master perfumer Douglas Morel to create scents inspired by Taiwan’s climate, cityscape and everyday atmosphere. The collection aims to evoke the freshness of clean fabric, sunlight and fresh air.
The wider Fresh Cloth series features six fabric care sprays in 50ml bottles, each designed for specific everyday needs. The men’s range includes Odour-Defence Fabric Spray for sweat, smoke and food smells at S$38.80; Shoe Anti-Odour & Anti-Bacterial Spray, which is designed to inhibit bacteria in shoes and reduce foot odour, at S$38.80; and Headwear Anti-Odour Cleaning Spray for oil, sweat odour and everyday grime on hats and headwear, also at S$38.80.
The women’s range includes Delicate Fabric Care Spray, designed for musty smells and mould in fine garments, at S$38.80; Leather Rescue Anti-Mould Spray, which aims to prevent mould while keeping leather soft and smooth, at S$53.80; and Anti-Static Dust Repellent Spray, designed to reduce static and help keep dust and lint off fabric, at S$38.80.
Fresh Cloth has also partnered with a national laboratory in Taiwan to incorporate Functional Titanium technology into its fabric sprays. According to iROO, the ingredient has undergone performance testing for antiviral and antibacterial properties against Enterovirus 71, respiratory syncytial virus, methicillin-resistant Staphylococcus aureus, Pseudomonas aeruginosa, Klebsiella pneumoniae and Salmonella enterica.
The ingredient also demonstrated antifungal effectiveness against Aspergillus brasiliensis and Penicillium funiculosum, and passed deodorising tests involving acetic acid and isovaleric acid. The antistatic function was tested on the finished product, while the other performance claims are based on testing of the Functional Titanium ingredient under specific conditions.
The Fresh Cloth collection is available for pre-order at all iROO stores and online. Customers can also visit iROO outlets to experience the series and place their orders. The collection is scheduled to be available at all iROO stores from November 2026, while the limited-edition gift sets will be available while stocks last.
