CHAGEE Launches Chrysanthemum Tea Series in Singapore with Playdate Pop Up at The Star Vista

CHAGEE Singapore is bringing a familiar floral flavour to its latest seasonal menu with the launch of its new Chrysanthemum Tea series on 12 October 2026. Alongside the new drinks, the tea brand is inviting Singaporeans to reconnect with friends through a week-long interactive pop up at The Star Vista.

The campaign, titled #FindYourCHAGEEPlaydate, encourages people to take a break from their busy schedules, meet up with friends and enjoy simple activities together. It centres on the idea of making time for an afternoon out, whether that means catching up with an old friend or trying something fun together.

The new Chrysanthemum series combines Hangzhou White Chrysanthemum from Zhejiang Province with Golden Peony Black Tea from Fu’an, Fujian. The floral notes of chrysanthemum are complemented by the black tea’s fuller body, creating a light and refreshing drink with a lingering honeyed finish.

Chrysanthemum is a familiar flavour in Singapore, commonly found in drinks sold at hawker centres, kopitiams and supermarkets. CHAGEE gives the traditional flavour a contemporary twist through its tea blend.

Customers can choose between Chrysanthemum Milk Tea and Chrysanthemum Brewed Tea, with both options available hot or cold. A non-fat milk option is not available.

From 12 to 18 October, visitors can experience the #FindYourCHAGEEPlaydate pop up at The Star Vista. The event begins with sampling sessions for the new Chrysanthemum Milk Tea and Chrysanthemum Brewed Tea, followed by a series of interactive activities designed around spending time with friends.

At Find Your Kaki, visitors are encouraged to message someone they have been meaning to meet. Play Like You Used To features an adult friendly playground inspired by the carefree fun of school recess, while Get A Little Silly offers oversized installations for visitors to pose, relax and take photos together.

The experience concludes at Catch The Moment, where visitors can document their outing and bring home a keepsake. They can also share their moments on social media using #FindYourCHAGEEPlaydate.

For the campaign, CHAGEE has collaborated with Singapore based artist Lauren Cheung, known as @dirtydoodies, whose illustrations draw inspiration from food, city life and everyday experiences. Her designs bring a playful local touch to the Chrysanthemum Milk Tea campaign, using bright colours and imagery inspired by sunshine, joy and togetherness.

The collaboration also extends to a limited-edition merchandise collection featuring embroidered magnets, a jelly pouch and a mini digicam. The items are designed as keepsakes that encourage customers to make time for more outings with friends.

The Golden Mini Digicam Bundle will be available from 16 October 2026. The Chrysanthemum Tea series launches on 12 October, with the accompanying pop up running at The Star Vista until 18 October.