FairPrice Korea Fair Returns With Viral Snacks, Korean Favourites and New Finds

FairPrice is bringing a selection of trending Korean snacks, pantry staples, wellness drinks and new-to-Singapore products to Singapore shoppers with the FairPrice Korea Fair 2026.

Running from 1 to 21 October 2026 at selected FairPrice stores, the three-week event features familiar Korean brands alongside lesser-known products and new finds. Shoppers can sample products, discover new flavours and pick up Korean favourites for home.

One of the highlights was a Singapore Book of Records attempt for the Largest Bibimbap at FairPrice Xtra JEM that took place on 1 October. Dubbed “Big Big Bap”, the event saw chefs and the FairPrice team prepared a 1-metre-wide bowl of bibimbap. Shoppers got to bring their own reusable containers and enjoyed a complimentary Korean lunch, with around 100 to 140 servings given out.

The giant bowl also made a second appearance at FairPrice Sun Plaza on 2 October for the “Bibimbag” Grab Bag Challenge. The first 100 customers got to take part in a blindfolded scooping challenge using giant ladles to fill their bags with Korean snacks and treats.

Across 11 sampling booths, shoppers can also try products from brands including Yorihada, Vivid Kitchen and Good Today. Offerings include Kimchi Pancake, Fresh Ginseng Chicken Soup, Korean sauces, Roasted Seaweed Flakes, Mini Protein Bars and Cup Tteokbokki. A premium Korean instant noodle live tasting station was also available.

The sampling booths were available from 1 to 4 October at FairPrice Xtra JEM, 2 to 4 October at FairPrice Sun Plaza, and upcoming, 9 to 11 October at FairPrice Xtra VivoCity and FairPrice Finest Bukit Timah Plaza.

Among the products featured at the Korea Fair is Secondaire No-Added-Sugar Honey Butter Almond Spread (260g), priced at S$9.95, down from S$11.95. The halal-certified spread combines roasted almonds with acacia honey and is designed for use with toast, crackers and desserts.

For those looking for something different from the usual Korean snacks, Nongshim Melon Kick Snack (60g) is priced at S$2.40, down from S$2.75. The snack offers a musk melon twist on the familiar Banana Kick.

Other options include CW Chewy Chocochip Cookie Strawberry (240g) at S$6.95, featuring strawberry-flavoured dough, chocolate chips and a chewy rice cake centre, as well as Orion Choco Chip Cookie Matcha Latte (104g) at S$3, combining chocolate chip cookies with matcha latte flavours.

For higher-protein snack options, Good Today Mini Protein Bar (144g) is priced at S$5.95, while Good Today Roasted Seaweed Flakes (100g) costs S$3.45. The seaweed is double-roasted and seasoned with sesame oil, sesame seeds and salt, and can be added to rice, bibimbap, noodles and soups.

The wellness-focused selection also includes Labnosh Protein Max Drink Chocolate (400ml) at S$5.95, containing 27g of protein, and Labnosh Protein Shake Cookies & Cream (350ml), also containing 27g of protein.

For convenient Korean meals at home, Yorihada Fresh Ginseng Chicken Soup (900g) is available at S$10.95, reduced from S$13.95. The ready-to-eat dish features a whole young spring chicken slow-cooked with Korean ginseng, glutinous rice, jujube and garlic. It is made without preservatives and uses thermal retort packaging for shelf stability.

Vivid Kitchen Honey Garlic K-Chicken Sauce (390g) is priced at S$6.95, down from S$7.95, and can be used to recreate Korean fried chicken flavours with wings, nuggets, chicken or tofu.

Meanwhile, CJ Luncheon Meat (340g) is available at S$4.95, down from S$6.55. Imported from South Korea by CJ CheilJedang, the pork and chicken luncheon meat can be used in dishes such as budae jjigae, kimchi fried rice, kimbap and sandwiches.

The FairPrice Korea Fair 2026 runs from 1 to 21 October 2026 at selected FairPrice stores. The promotion features established Korean names such as Nongshim, CJ CheilJedang and Samyang, alongside newer and harder-to-find products entering the Singapore market.

More information and the latest promotions are available on FairPrice’s Korea Fair event page.