Ray Ban Brings Beyond The Track Racing Experience to Clarke Quay This October - Alvinology

Ray Ban Brings Beyond The Track Racing Experience to Clarke Quay This October

Ray Ban is bringing motorsport, fashion and entertainment together in Singapore with its Beyond The Track pop up at CQ @ Clarke Quay from 1 to 14 October 2026.

Ray Ban Brings Beyond The Track Racing Experience to Clarke Quay This October - Alvinology

Held at Fountain Square during Singapore’s race week, the two-week experience is organised by Ray Ban in collaboration with CQ @ Clarke Quay. It will give visitors an opportunity to explore the brand’s racing inspired eyewear while taking part in interactive activities and challenges connected to the world of Scuderia Ferrari HP.

At the centre of the pop up is the Ray Ban for Scuderia Ferrari collection, which features special and limited edition eyewear combining familiar Ray Ban silhouettes with racing inspired details.

Ray Ban Brings Beyond The Track Racing Experience to Clarke Quay This October - Alvinology

One of the highlights is the Flax Fiber Limited Edition, which will be available exclusively at the pop up. Made using linen fibre, the sunglasses feature a rigid construction with a natural finish designed to combine Ray Ban’s eyewear heritage with the performance focused identity of Scuderia Ferrari HP.

The collection also includes a Singapore Special Edition inspired by the city’s night race. The sunglasses feature a black metal frame, dark grey polarised lenses, red rubber temple tips and a structured double bridge.

Visitors can also get a closer look at a Scuderia Ferrari racing machine through the display of the team’s SF 23 show car, the Formula 1 car used during the 2023 season.

For those looking to experience racing for themselves, two sports simulators will allow visitors to virtually race around the Marina Bay Street Circuit using a replica racing seat and steering wheel.

Other activities include a Reflex Test, which challenges visitors to test their reaction speed, and a Pit Stop Challenge that recreates the pressure of a Formula 1 tyre change. Participants can race against the clock to complete the challenge in the fastest possible time.

Visitors who set the fastest times can receive exclusive Scuderia Ferrari HP merchandise while stocks last. Participants will also receive a voucher that can be redeemed at the pop up.

Beyond the motorsport activities, the experience will feature a wider selection of Ray Ban eyewear, including Ray Ban Meta AI glasses. Visitors can also personalise selected eyewear and cases through live engraving available exclusively at the pop up.

A merchandise store will offer official team apparel and merchandise from the PUMA for Scuderia Ferrari Replica Collection, featuring the team’s colours and racing inspired designs.

The race week programme will also extend to entertainment at CQ @ Clarke Quay. Music Matters Live will feature live performances and projection mapping from 2 to 4 October and on 7 October, starting from 7pm.

With its combination of limited edition eyewear, motorsport displays, racing challenges, merchandise and live entertainment, Beyond The Track will offer visitors a way to experience the atmosphere of Singapore’s race week beyond the circuit.

The Ray Ban Beyond The Track pop up runs from 1 to 14 October 2026 at Fountain Square, CQ @ Clarke Quay.

Leave a Reply

Related Posts