Lewis Hamilton is teaming up with Marina Bay Sands to introduce his lifestyle brand +44 and non-alcoholic agave spirit Almave to Southeast Asia, with a series of fashion, art, dining and wellness experiences planned around Singapore’s race weekend.
The collaboration will see Hamilton’s +44 make its Southeast Asian debut with the +44 Marina Spaceport, a limited-edition streetwear capsule created with Singaporean artist Jahan Loh. The collection draws on racing culture and Loh’s Spaceman artwork, combining the artist’s visual style with a Singaporean creative perspective.
The +44 pop-up will run from 5 to 11 October at The Shoppes at Marina Bay Sands, unit B1-148, opposite Yardbird Southern Table & Bar. The space will feature a selection of streetwear including hoodies, T-shirts, shorts, jerseys and a celestial camo tracksuit, alongside accessories featuring the Spaceman motif.
The collection will be available exclusively at The Shoppes at Marina Bay Sands and through the +44 website. A bespoke art collection will also form part of the collaboration, bringing together elements of fashion, art and motorsport.
The partnership also marks the Southeast Asian launch of Almave, a non-alcoholic blue agave spirit co-founded by Hamilton and Master Distiller Iván Saldaña of Casa Lumbre. Crafted in Mexico from real agave using traditional distillation practices, Almave will be introduced in Singapore through Marina Bay Sands’ Zero Edit programme, which focuses on premium alcohol-free drinks.
For one year, Almave Ámbar, Almave Blanco and Almave Humo will be available exclusively at Marina Bay Sands in Singapore. The spirits will feature in a programme of alcohol-free cocktails and culinary experiences across selected restaurants and bars within the integrated resort.
During race week, guests can try The Lewis, a zero-proof cocktail co-created with Hamilton. The drink will be available from 8 to 15 October at Bread Street Kitchen, LAVO Coastal Italian Restaurant & Rooftop Bar, Mott 32, WAKUDA Singapore and Yardbird Southern Table & Bar. Hotel guests can also order it through in-room dining.
Marina Bay Sands will also introduce The Almave Circuit from 8 to 15 October 2026, featuring bespoke Almave cocktails at LAVO Coastal Italian Restaurant & Rooftop Bar, Mott 32, Spago by Wolfgang Puck, WAKUDA Singapore, Yardbird Southern Table & Bar and Paiza Sky Residence.
The Lewis will remain available beyond race week as part of Marina Bay Sands’ alcohol-free drinks programme. From 16 October 2026 through September 2027, the cocktail will be served at Bread Street Kitchen, CUT by Wolfgang Puck, estiatorio Milos, LAVO Coastal Italian Restaurant & Rooftop Bar, Mott 32, Spago by Wolfgang Puck, WAKUDA Singapore and Paiza Sky Residence.
Guests will also be able to purchase Almave bottles at The Gift Shop at Hotel Tower 2, Marina Bay Sands from 8 to 15 October 2026.
