SK-II has partnered with POP MART’s popular collectible character CRYBABY to launch the first ever SK-II × CRYBABY Limited Edition Facial Treatment Essence, bringing together premium skincare and contemporary pop culture in a collaboration that celebrates authenticity, self-expression and emotional openness.
The limited-edition release reimagines SK-II’s iconic Facial Treatment Essence, widely known around the world as the “Miracle Water”, with exclusive CRYBABY inspired packaging. Designed as both a skincare essential and a collectible item, the collaboration encourages people to embrace their emotions, celebrate vulnerability and confidently show their natural skin.
POP MART has become one of the fastest growing names in global designer toys, captivating fans with collectible characters that promote individuality and emotional connection. Among its most recognisable creations is CRYBABY, a character known for its expressive eyes and heartfelt personality, which has become a symbol of embracing emotions with honesty and confidence.
At the heart of the collaboration is SK-II’s bestselling Facial Treatment Essence, formulated with more than 90 percent PITERA, the brand’s signature ingredient. Loved by millions of users worldwide, the essence is designed to help improve skin clarity, texture and radiance, supporting SK-II’s belief that bare skin can be your best skin.
To accompany the launch, SK-II has introduced a new campaign featuring a series of whimsical social films starring CRYBABY. Set in a dreamlike world centred around love and self-expression, the films follow the character through playful moments of longing and discovery before encountering SK-II’s iconic Facial Treatment Essence. The campaign also highlights SK-II’s signature PAT PAT skincare ritual, encouraging users to gently pat the essence into the skin while embracing the message of expressing love, emotions and confidence without hesitation.
The SK-II × CRYBABY Limited Edition Facial Treatment Essence is now available at all SK-II counters and online retailers in Singapore. The collectible edition is priced at S$328.
