Shiseido Group Brings Eight Beauty Brands Together at First Multi-Brand Pop-up in Singapore

Shiseido Group is bringing eight of its beauty brands together for the first time in Singapore with a ten-day multi brand pop up at Paragon Atrium Level 1 from 18 to 27 September 2026.

The destination will bring together SHISEIDO, Clé de Peau Beauté, NARS, Drunk Elephant, ANESSA, ELIXIR, Issey Miyake and Narciso Rodriguez in one space, giving visitors the opportunity to explore the Group’s portfolio across prestige skincare, makeup, sun care and fragrance.

Centred on the theme “Where Beauty Comes to Light”, the pop-up draws inspiration from Shiseido’s Japanese heritage and its origins in Ginza, Tokyo, where the company was founded in 1872. The space uses light, translucency and materiality as its common visual language, while each participating brand maintains its own identity through different colours, textures, innovations and product stories.

Visitors can explore the destination through the Journey of Light, a consumer trail featuring seven stops across the eight brands. Those who complete the full journey can redeem a complimentary set of limited-edition Japanese glass candy.

The pop up will also feature consultations, express treatments, product discovery sessions and workshops, alongside exclusive retail offers and rewards.

All shoppers will receive 20% off every purchase storewide, with no minimum spend required. Customers who spend at least S$180 in a single purchase can receive a hand knotted flower charm personalised with an initial.

Those who spend at least S$300 can receive bespoke mini mooncakes presented in a keepsake box. Shoppers who spend at least S$400 will receive an eight-piece gift set worth S$138 featuring products from Shiseido, NARS, Drunk Elephant, Issey Miyake, Narciso Rodriguez, ANESSA and ELIXIR.

The Shiseido Group multi brand beauty destination will be open at Paragon Atrium Level 1 from 18 to 27 September 2026, offering visitors a chance to experience the Group’s brands together through a single connected beauty journey.