Dolce&Gabbana Unveils Ever-Youth Skin Collection Fronted by TOMORROW X TOGETHER’s SOOBIN

Dolce&Gabbana has launched its new Ever-Youth Skin Collection, with TOMORROW X TOGETHER’s SOOBIN taking centre stage as the brand’s Global Ambassador in a campaign focused on a daily skincare ritual designed to preserve the skin’s youthful appearance.

Set against a luminous universe filled with golden light, the campaign presents the Ever-Youth Skin Collection as more than a skincare routine. It frames daily care as a moment of renewal, self-care and devotion, drawing on the Sacred Heart, a recurring symbol in Dolce&Gabbana’s creative language.

Gold accents, intricate embellishments and rich textures feature throughout the campaign as SOOBIN moves through a series of refined scenes. Each skincare gesture is presented as an expression of dedication to beauty and skin care.

The collection features formulas powered by Gold Peptides alongside other active ingredients. According to Dolce&Gabbana, the formulas are designed to support collagen production, visibly firm the skin and reinforce its density, while helping reveal a smoother and more luminous complexion.

The Ever-Youth Gold Peptides Mask is a brightening and refining face mask with a rich, creamy texture that transforms from ivory to gold when applied. Its formula combines Gold Peptides with Niacinamide, which helps even the appearance of skin and minimise the look of pores, and Argireline, which is used to support elasticity and reduce the appearance of roughness. The brand reports that skin radiance improved by 124% after 30 minutes, while 92% of users saw less visible pores after 14 days. After one month, skin elasticity improved by 26%, with 90% reporting a more perfected complexion. The mask is recommended twice a week on cleansed skin, with the product left on for 20 minutes before being rinsed with warm water.

The Ever-Youth Gold Peptides Eye Serum targets the delicate eye area with a refining and wrinkle correcting formula. It comes with a heart shaped cooling applicator and has a lightweight, pearlescent serum to gel texture. Gold Peptides, Argireline, Primrose Stem Cells and Hyaluronic Acid work together to support elasticity, suppleness and hydration. Dolce&Gabbana reports a 22% improvement in skin hydration after 30 minutes and a 15% improvement in skin density after seven days. After one month, under eye skin elasticity improved by 21%, while crow’s feet wrinkles were reduced by 20% after two months. The serum can be applied morning and night using the cooling applicator, gliding it gently outward along the under-eye area.

The Ever-Youth Gold Peptides Serum serves as the collection’s daily firming and re-volumising treatment. Its lightweight, milky texture is formulated with Gold Peptides and Sunflower Extract, which is designed to support NAD+ levels in skin cells. According to the brand, skin elasticity improved by 34% after seven days, while 90% of users said their skin looked smoother and firmer after 14 days. After one month, skin density improved by 22%, while wrinkle depth decreased by 17% after two months. The serum can be used morning and night on the face and neck.

Completing the range is the Ever-Youth Gold Peptides Cream, a firming and sculpting face cream with a rich balm texture that melts into the skin. The formula contains Gold Peptides, Vegan PDRN, which is intended to support the natural regeneration process of skin cells, and Geranium Extract to support skin resilience, bounce and moisture levels. Dolce&Gabbana reports that skin plumpness increased by 17% after 30 minutes, while elasticity improved by 27% after seven days. After 14 days, 94% of users reported smoother and firmer looking skin, while skin radiance improved by 23% after one month. The cream is designed for morning and night use on the face and neck.