Nespresso has partnered with global music icon The Weeknd to introduce the Samra Origins collection in Singapore. Officially launched on 26 August 2026, the collaboration, named after The Weeknd’s mother Samra, serves as a tribute to her and the everyday coffee rituals that have shaped his artistry and creative journey.
The collection centres around the Togetherness Blend for Vertuo, a bold double espresso crafted with lightly roasted African Arabicas that delivers a rich and intense flavour profile. The blend was first launched in North America last year and is now making its way to Singaporean coffee enthusiasts, priced at S$14.20 for a sleeve pack of 10 capsules.
Alongside the coffee, Nespresso has released a limited edition travel tumbler priced at S$30, featuring signature branding and an elevated colour scheme designed for coffee lovers on the move.
The partnership presents a shared belief that coffee extends beyond being merely a beverage, serving instead as a catalyst for creativity and connection. The Weeknd, whose real name is Abel Tesfaye, shared his personal connection to coffee, describing it as a daily ritual that provides grounding and comfort whether at home or on tour. He noted that he enjoys his coffee black, whether hot or over ice, and that the new Togetherness Blend hits all the right notes.
Nespresso Chief Marketing Officer Leo Aizpuru emphasised that coffee and music have the power to break down barriers and unite people, making this collaboration a natural fusion of exceptional flavour and visionary artistry.
Win Tickets to The Weeknd’s After Hours Til Dawn Concert
As the headline sponsor of The Weeknd’s After Hours Til Dawn world tour, Nespresso is bringing the celebration to Singapore when the tour arrives at the National Stadium on 2 and 3 October.
To mark the occasion, the brand is offering fans an opportunity to win a pair of concert tickets valued at S$328 each. Customers who spend a minimum of S$60 in a single transaction, with at least one Togetherness Blend or Samra Origins Travel Iced Tumbler included, will earn one entry into the draw. Nespresso Ambassadors will receive double the chances for every S$60 spent.
The contest runs from 26 August to 15 September 2026, with full terms and conditions available on the Nespresso website.
The Samra Origins Togetherness Blend is now available for purchase online and at Nespresso boutiques across Singapore.
