Millennium Hotels and Resorts Launches MyMillennium Kids to Enhance Family Stays Across Singapore and Asia Pacific

Millennium Hotels and Resorts (MHR) is expanding its family friendly hospitality offerings with the launch of MyMillennium Kids, a new programme designed to create more rewarding and memorable experiences for young travellers. The initiative officially launches on 1 August 2026 across selected Asia Pacific properties, including Grand Copthorne Waterfront Hotel Singapore, Orchard Hotel Singapore, M Hotel Singapore City Centre, M Social Resort Penang, M Social Hotel Phuket and M Social Hotel Suzhou.

Created for children aged 5 to 10, the programme is available to children staying with MyMillennium members who book a minimum of two consecutive nights. Following its Asia Pacific debut, MyMillennium Kids will expand to participating hotels in Europe and the United States in 2027, including The Chelsea Harbour Hotel & Spa London, M Social Hotel Paris, M Social Hotel New York Downtown, M Social Hotel New York Times Square and The Biltmore Los Angeles.

The launch reflects the continued growth of family tourism, which has become one of the hospitality industry’s fastest growing segments. As more families seek meaningful and engaging travel experiences for children, hotels are increasingly introducing immersive activities and personalised programmes that go beyond traditional family amenities. Through MyMillennium Kids, MHR aims to provide a consistent experience tailored specifically for younger guests while enhancing its overall family travel offering.

At the centre of the programme is the MyMillennium Kids Adventure Passport, an interactive collectible booklet that transforms every hotel stay into an engaging adventure. Children can collect exclusive brand themed stickers as they visit participating MHR properties around the world, uncover surprises and complete optional side missions to earn one bonus sticker during each stay.

The sticker collection also unlocks milestone rewards. Children who collect three stickers can enjoy a complimentary kids’ dessert such as ice cream or a fruit platter. Those who reach six stickers will receive a plush toy of Muriel the Cow, the programme’s friendly mascot. Nine stickers earn families a complimentary room upgrade on their next stay, while collecting 12 stickers unlocks MyMillennium Kids merchandise, a Junior World Explorer certificate and entry into a giveaway.

Beyond the Adventure Passport, the programme introduces a range of thoughtful touches designed to make every stay more memorable. Upon arrival, children will be welcomed with a letter from Muriel the Cow placed on their pillow, accompanied by a surprise that may include property specific souvenirs, snack boxes or special occasion gifts. They will also receive a blank “Do Not Disturb – Junior Explorer Inside” door sign together with stickers and markers, allowing them to personalise it during their stay.

Families can join the MyMillennium loyalty programme during check in to enjoy immediate access to MyMillennium Kids and begin collecting Adventure Passport rewards from their very first stay. With its combination of interactive activities, collectible rewards and personalised experiences, the new programme aims to make every family holiday more engaging while creating lasting memories for young guests across Millennium Hotels and Resorts’ global network.