Homegrown tea beverage brand itea is celebrating Singapore’s 61st birthday with two large scale initiatives as an SG61 Principal Partner and the Official Tea Beverage Brand for National Day Parade 2026. The brand is recognising the dedication of the people working behind the scenes of the parade while rewarding customers across the island with exclusive National Day promotions.
Throughout the National Day Parade 2026 rehearsal period, itea is providing 30,000 complimentary cups of its signature beverages to backstage crew members and support teams. The initiative takes place on Saturdays leading up to National Day, with drinks distributed to designated groups including army personnel, student participants, Singapore Sports Hub teams and other individuals helping to bring this year’s celebrations to life.
For customers, itea is launching a special SG61 promotion featuring its new Strawberry Series. From 1 to 9 August 2026, customers can follow clues shared on the brand’s official Instagram account, @itea.sg, during a daily 61-minute window from 10.00am to 11.01am. Participants who successfully uncover the daily code can enter it through the itea mobile app to claim a voucher for one drink from the SG61 Strawberry Series at just S$0.61.
A total of 6,100 vouchers will be released across the campaign on a first come, first served basis, subject to each day’s allocation. Successful customers can redeem their vouchers at any itea outlet across Singapore from 1 to 16 August 2026 during each outlet’s operating hours.
The SG61 Strawberry Series features three new beverages inspired by Singapore’s National Day celebrations. The Merlion Berry Green Tea, priced at S$3.90, combines refreshing green tea with strawberry and a hint of perfume lemon for a light and fruity finish. The Merlion Berry Frost, also priced at S$3.90, is an icy strawberry slush designed as a refreshing treat for Singapore’s tropical climate. Completing the lineup is the Merlion Berry Shiok at S$4.20, a creamy strawberry slush topped with rich cheese foam that balances sweet and savoury flavours.
With more than 60 outlets across Singapore, itea has grown into one of the country’s largest homegrown tea beverage brands. Its partnership with National Day Parade 2026 marks another milestone for the local brand as it celebrates Singapore’s 61st birthday by recognising the people behind the nation’s biggest annual celebration while inviting customers to join in the festivities with exclusive National Day themed drinks and promotions.
