Kingsmen Creatives Ltd. has announced that it will bring Netflix’s Squid Game: The Experience to Jakarta in the fourth quarter of 2026, marking the immersive attraction’s first appearance in Southeast Asia. Developed by Kingsmen Xperience in partnership with SideQuest Worlds, part of PT Vista Adhya Paragon, the experience will open at Agora Mall, Thamrin Nine, introducing fans in the region to an interactive recreation of the hit Netflix series.
Following successful runs in New York, Madrid, Seoul, London, Sydney and Tokyo, the Jakarta edition will transform the globally popular series into a fully immersive attraction featuring interactive games, themed environments, photo opportunities, and specially curated food and beverage offerings. The launch is expected to strengthen Jakarta’s position as a regional destination for immersive, story driven entertainment.
Located within Agora Mall, the lifestyle hub at the heart of Thamrin Nine, the attraction will occupy more than 1,900 square metres across multiple themed zones. Visitors will journey through a series of environments inspired by Squid Game, taking part in challenges and experiences recreated through detailed set design, lighting and sound.
As the experience designer and producer, Kingsmen Xperience will oversee the design, production and installation of the interactive spaces and key thematic elements. The attraction has been designed as a group experience, allowing participants to move together through multiple rooms featuring games and activities inspired by the Netflix series.
In addition to the immersive gameplay, the Jakarta edition will feature dedicated retail and food and beverage offerings created in collaboration with local partners. The concepts are designed to reflect both the world of Squid Game and local tastes, providing visitors with a complete entertainment experience suitable for friends, families, couples and groups looking for a new indoor attraction in central Jakarta.
