CapitaLand’s Ready, Set, Summer! Eight Weeks Campaign Begins with a Fun-Filled Swensen’s PJ Slumber Party

The school holidays got off to a sweet start as we joined the Swensen’s PJ Slumber Party at Plaza Singapura, the official launch event for CapitaLand’s Ready, Set, Summer! campaign. While the eight week programme promises everything from bubble tea deals and beauty freebies to sports themed rewards and chocolate treats, the spotlight at the launch firmly belonged to Swensen’s and its new range of Zer0 Sugar Added ice cream flavours.

The atmosphere at the event was cheerful from the moment guests arrived. Families, children and even adults embraced the theme by showing up in colourful pyjamas, turning the restaurant into a lively slumber party filled with laughter, games and photo opportunities. This party is a memorable way to kick off the June school holidays.

The highlight of the evening was undoubtedly the introduction of Swensen’s new Zer0 Sugar Added ice cream range. The collection features five brand new flavours: Matcha, Thin Mint, Hazelnut, Coffee and Mango. Available exclusively at selected Swensen’s outlets in CapitaLand malls, the range is designed for those looking to enjoy a frozen treat with no added sugar while still delivering on flavour.

I am a fan of Swensen’s zero sugar ice cream and was excited to sample the new flavours. The Matcha offered an earthy richness that tea lovers will appreciate, while the Thin Mint delivered a refreshing minty finish balanced with chocolate notes. Hazelnut was creamy and nutty, Coffee packed a satisfying roasted flavour and Mango brought a bright tropical sweetness that felt especially fitting for Singapore’s warm weather lately.

Aside from a hearty dinner, we got to enjoy the Earthquake Zer0 Sundae, specially created using the new Zer0 Sugar Added ice creams. Despite being made with no added sugar ice cream, it still delivered the indulgent experience that ice cream lovers expect.

Beyond the desserts, the PJ Slumber Party featured games, giveaways and a Best Dressed competition that encouraged guests to fully embrace the pyjama theme. Children ran around excitedly collecting prizes while the adults relaxed and enjoyed the festive atmosphere. Limited edition Swensen’s merchandise and party favours added to the experience, creating a fun keepsake for everyone.

The overwhelming response to the event was hardly surprising. Registration reportedly attracted demand far beyond available capacity, showing strong interest from families looking for unique holiday activities.

For families looking for a fun holiday outing, or ice cream lovers curious about Swensen’s latest creations, the new Zer0 Sugar Added range is worth checking out before the campaign wraps up at the end of June. From 30 May to 30 June, enjoy 50% off the Earthquake Zer0 Sundae.

The PJ Slumber Party also marked the beginning of CapitaLand’s Ready, Set, Summer! campaign, which runs from 29 May to 25 July across 15 CapitaLand malls.

Over the next eight weeks, shoppers can unlock themed rewards, freebies and promotions through the CapitaStar app. Highlights include KOI bubble tea giveaways, JD Sports freebies, Sephora beauty deals, chocolate themed rewards from ROYCE’ and Venchi, and an International Ice Cream Day celebration at Plaza Singapura in July featuring Magnum, Ben & Jerry’s and Wall’s:

Throughout the campaign (29 May – 25 July): Shoppers can unlock weekly reward codes via the CapitaStar app to access freebies, 50% off promotions, 1 for 1 deals, gift with purchase offers and up to 10X Bonus STAR$® rewards at participating CapitaLand malls.