Starbucks invites you to ring in the Lunar New Year with a dazzling lineup of collections, exclusive treats, and festive surprises designed to bring joy, prosperity, and vibrancy to your celebrations. From elegant drinkware to indulgent flavors, here’s everything you can look forward to this season:
Year of the Snake Collection
Step into the charm of the Year of the Snake with Starbucks’ mesmerizing collection, featuring drinkware and accessories inspired by Chinese Zodiac elegance. Adorned with playful baby snakes and delicate floral motifs in a serene pastel palette of pink, orange, and yellow, this collection perfectly blends tradition and modern design.
The collection highlights include:
- A limited-edition 30oz Stanley Quencher in an exclusive color.
- A whimsical baby snake plush keychain.
- A beautifully crafted ceramic plate.
These items, along with the seasonal Bearista plush, are perfect for gifting or adding a festive touch to your home. The collection, including the Year of the Snake Card, will be available starting 3 January in stores, online, and on LazMall and ShopeeMall.
Prosperity Bearista Collection
Celebrate Lunar New Year traditions with the Prosperity Bearista Collection, inspired by the vibrant lion dance and graceful koi fish. Featuring mugs, tumblers, and accessories adorned with lucky motifs, this lineup radiates cultural heritage and festive spirit.
Don’t miss the playful Bearista keychain, dressed in a lion dance costume—a delightful companion for your holiday adventures. The Prosperity Bearista Collection also launches 3 January across Starbucks platforms.
Seasonal Flavors to Savor
Starbucks introduces flavorful surprises to complement your celebrations, including savory bites, sweet indulgences, and a cozy winter beverage:
- Chicken Luncheon, Tamago & Cheese Brioche Bun: A savory sandwich combining chicken luncheon meat, tamago, and melted cheese.
- Lemon Meringue Cheesecake: Tangy lemon cheesecake topped with golden-brown meringue.
- Starbucks Pure Matcha & Yuzu Cake: Matcha sponge cake paired with citrusy yuzu for a refreshing dessert.
Pair these with the returning Starbucks Vienna Creamy Latte, available from 15 January. This luxurious beverage features signature espresso, Vienna cream foam, and burnt caramel powder for a silky-smooth treat.

Food items are available starting 3 January in stores, via the Starbucks app, and on delivery platforms like GrabFood, Foodpanda, and Deliveroo.
Festive Treat Tins

Brighten your celebrations with Starbucks’ Assorted Cookies and Wafer Rolls Tins. For $30.90 each, enjoy treats like Walnut Crisps, Chocolate Wafer Rolls, and Original Coffee Wafer Rolls made with Starbucks coffee. Perfect for gifting or sharing, these festive tins are available in stores and online.
Exclusively for Starbucks Rewards Members: Earn 60 bonus Stars for the first two tins and 30 bonus Stars for every additional tin purchased.
Exclusive Red Packets for Gold Members
Starbucks Rewards Gold Members can receive a complimentary pack of 2025 Year of the Snake Red Packets (6 pcs) with every $28 nett spent in stores or online.