adidas Launches First-Ever Pet Collection in Singapore with Matching Apparel and Accessories for Pets and Owners

adidas is entering the pet market for the first time with the launch of its debut Pet Collection in Singapore, bringing matching fashion pieces and lifestyle accessories for pets and their owners.

The collection marks a new direction for the sportswear giant as it expands its lifestyle offerings beyond apparel and footwear into pet fashion and accessories. Inspired by adidas’ signature design language, the collection focuses on coordinated looks for pets and owners while celebrating the emotional connection between them through wearable style.

At the centre of the collection is the Pet CALI TEE, a sporty short sleeve shirt made from 100 percent cotton single jersey fabric. Available in ballet pink, light blue, bright yellow and Rhine green, the tees feature adidas’ iconic Three Stripes on the shoulders, an embroidered Trefoil logo on the chest and a Trefoil graphic on the back. The range is designed to fit a variety of breeds and comes in small, medium and large sizes.

The collection also includes several accessories designed for pets on the go. A premium leather collar available in burgundy and black features gold toned Trefoil studs and pendant detailing, while personalised items under adidas Singapore’s Made For You customisation service include a customisable pet collar with an LED Trefoil and a blue pet bandana decorated with paw prints and Trefoil accents. Complimentary vinyl heat press lettering is available for each bandana to create a personalised touch for pets.

For pet owners travelling around the city, the collection introduces a PU leather pet carrier available in vintage brown and olive green colourways. The carrier features an all over Trefoil interior print, diagonal Three Stripes exterior design, breathable front panel, roll up ventilation window and dual carrying options for added versatility.

Heat press customisation services will be available at Furkids Fiesta, adidas Brand Centre Orchard, Resorts World Sentosa, Jewel and Marina Bay Sands.

The collection also extends to human apparel with the upcoming launch of the adult CALI TEE in the Fall Winter 2026 season. Designed in adidas’ Adicolor silhouette, the relaxed fit tees feature subtle Trefoil branding and matching colourways that complement the pet versions.

Adding a football inspired touch to the lineup are two PET FIFA World Cup Federation Jerseys representing Argentina and Japan. Designed to mirror the jerseys worn during the FIFA World Cup, the pieces allow pets and owners to dress in coordinated team kits while supporting their favourite national teams.

The adidas Pet Collection will first appear at a pop-up event at CQ @ Clarke Quay Fountain Square across two weekends from 15 to 17 May and 22 to 23 May, from 2pm to 8pm. The full collection will then launch at selected adidas retail stores across Singapore, on the adidas website and through the adidas app from 24 May.

Prices start from S$25 for Made For You accessories, while the PET Premium Collar will retail at S$79, the Pet CALI TEE at S$49, the PET FIFA World Cup Federation Jerseys at S$49 and the PET PU Leather Bag at S$179.

Irone Kim

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