FairPrice Group Rolls Out 12 Weeks of Discounts on Popular Housebrand Essentials

In a move to help households cope with rising living costs, FairPrice Group has announced the return of its Best Sellers for Less campaign, offering 12 weeks of discounts on some of its most popular housebrand products.

Running from 19 March to 10 June 2026, the campaign will feature deals of up to 36 per cent off a wide range of everyday essentials, giving shoppers more value as they navigate ongoing economic uncertainty.

Affordable Essentials Take Centre Stage

Now in its second year, Best Sellers for Less is part of FairPrice Group’s broader effort to keep daily necessities accessible through its Own Brands range. The portfolio includes more than 3,500 products, typically priced 10 to 15 per cent lower than comparable branded items.

These housebrand products have steadily gained traction among shoppers, with Own Brands now leading in nearly half of the 70 categories they are available in. Today, one in two customers includes at least one Own Brands product in their basket, a reflection of their growing trust in both affordability and quality.

Customer Favourites Featured

Among the most popular FairPrice housebrand items in 2025 were staple goods such as rice, cooking oil and facial tissues, alongside snack favourites like roasted corn and fried chicken cashews. These bestsellers will return in this year’s campaign, with discounts of up to 30 per cent aimed at helping households save on everyday essentials.

Continued Support Amid Rising Costs

The campaign is part of a series of initiatives introduced by FairPrice Group in 2026 to support consumers amid persistent inflation.

Earlier this year, the retailer rolled out FairPrice Return vouchers worth $6 and $8 in January and February respectively, in tandem with government support measures. It also implemented a price freeze on selected seafood, vegetables and chilled pork during the Chinese New Year period from late January to early March.

Beyond pricing initiatives, FairPrice Group has also extended support to the community. This includes distributing over $60,000 worth of festive care packs to beneficiaries across more than 20 charity partners, as well as providing 80,000 sets of Buka Puasa refreshments to Muslim customers during Ramadan.

Helping Shoppers Stretch Their Dollar

With Best Sellers for Less, FairPrice Group continues to reinforce its commitment to helping Singaporeans manage daily expenses without compromising on quality.

As inflationary pressures persist, the extended campaign offers a timely opportunity for shoppers to stock up on essential items at reduced prices.