ASUS Singapore Expands Retail Footprint with Second ASUS Exclusive Store at Funan

ASUS Singapore has officially opened its second ASUS Exclusive Store, located at Funan, #03-30, strengthening the brand’s physical retail presence and providing tech enthusiasts with more opportunities to experience ASUS products firsthand. The launch is part of a strategic collaboration with Invader PC, aimed at enhancing accessibility and creating an immersive shopping experience for consumers.

A Hub for the Complete ASUS Ecosystem

Situated in Funan, one of Singapore’s premier digital lifestyle destinations, the new store caters to students, professionals, and tech-savvy visitors seeking hands-on access to ASUS’ latest innovations.

The store offers a comprehensive range of ASUS products, including:

• Zenbook and Vivobook series – versatile laptops for everyday use
• ProArt series – devices tailored for creatives and professionals
• ROG, TUF, and ASUS gaming lineup – laptops, desktops, and gaming accessories for all skill levels
• All-in-One desktops – integrated solutions for home and office
• ASUS monitors and displays – options for productivity, entertainment, and gaming
• Powered by ASUS Custom PC – customizable PCs built with ASUS motherboards, graphics cards, and peripherals for optimal performance

Additionally, the store features a dedicated Accessories Corner, offering items like mice, keyboards, backpacks, and chargers, enabling customers to complete their setup in a single visit.

Hands-On Experience for Every Customer

The ASUS Exclusive Store Funan is designed with a modern and interactive layout, encouraging visitors to explore products across productivity, gaming, and creative segments. Dedicated zones allow customers to:

• Compare laptops and desktops with different specifications
• Test AI-enabled Copilot+ PCs and ASUS AI applications
• Receive personalised recommendations from trained retail specialists for work, school, gaming, or content creation

This hands-on approach ensures that customers can make informed decisions while discovering the full potential of ASUS devices.

Celebrating the Opening

To mark the launch, ASUS is offering an opening promotion from 5 to 15 March 2026, giving customers 8% off selected gaming gears, routers, and monitors, perfect for upgrading home or gaming setups with the latest ASUS products.

Expanding Physical Retail Presence

The Funan store represents ASUS’ ongoing commitment to expanding its brick-and-mortar network in Singapore, reinforcing the value of physical retail as a key touchpoint for customers seeking hands-on experiences. Through this expansion, ASUS continues to provide immersive retail environments while strengthening partnerships with local tech specialists like Invader PC.