Sides Doubles Singapore Presence with New Outlet at Universal Studios Singapore

UK fast-growing hot-chicken brand Sides has expanded its footprint in Singapore with the opening of its second outlet, marking a significant step in the company’s international growth strategy.

The new store, now open at Universal Studios Singapore in Sentosa, builds on the momentum generated by the brand’s first Singapore launch in April 2025. The expansion reflects strong local demand for Sides’ bold flavours and culture-driven approach to hot chicken, which has already earned a loyal following in the UK.

Accelerating International Growth

Having cemented its reputation as one of the UK’s fastest-growing hot-chicken brands, Sides is now accelerating its push into Southeast Asia. The second Singapore outlet signals the company’s broader regional ambitions, with Malaysia identified as the next key growth market.

The move forms part of a multi-year expansion strategy aimed at strengthening both its international and domestic presence.

Continued Momentum in the UK

The international growth comes alongside continued expansion at home. Sides recently confirmed two new restaurant openings in Scotland, with locations set for Glasgow and Livingston. The move marks the brand’s first entry into the Scottish market and further solidifies its nationwide footprint.

With five restaurants currently operating in the UK and more locations in the pipeline both domestically and overseas, Sides is positioning itself for sustained growth in the competitive fast-casual dining sector.

From YouTube Fame to Global Food Brand

Founded in 2021 by Sidemen, the UK’s biggest YouTube collective, in collaboration with Scottish-based Hero Brands, Sides has quickly evolved from a digital-first concept into a fast-scaling international brand.