LEGO Launches “Build Your Dream Ride” Campaign, Bringing Vehicles to Life in Singapore

LEGO is revving up creativity and play with its latest Build Your Dream Ride campaign, inviting children and families to explore the thrill of vehicles through hands-on building, imagination, and interactive experiences. Featuring sets from LEGO City, LEGO Technic, LEGO Speed Champions, and more, the campaign encourages creative problem-solving while transforming playtime into confidence-building adventures.

From Bricks to Motion: The Autoshop Experience

Taking the excitement beyond the home, LEGO is bringing vehicles to life with the Build Your Dream Ride Autoshop Experience at The Palawan @ Sentosa – HyperDrive, Singapore. Asia’s first indoor gamified electric go-kart circuit, HyperDrive features a multi-storey track with 14 thrilling turns, where drivers of all skill levels can experience the motion and fun of racing, bridging LEGO building with real-world speed.

From 5 March to 30 April 2026, the venue will be transformed with vibrant LEGO visuals, including brick-built displays, minifigures, and interactive vehicle-themed showcases. Participants can complete missions at each “pit stop” to collect stamps on their mission cards, including:

• Karting Session: Take a spin at HyperDrive Singapore.
• Photo Op: Snap a picture with the LEGO 3D Racer Minifigure and share it on social media with tags @LEGO #LEGOSG #LEGODreamRidesSG #ClickClickVroomSG @thepalawansentosa #hyperdrivesg.
• Dream Ride Test Zone: Build a LEGO vehicle and race it down ramps.
• Spot the LEGO Race Minifigure: Count hidden minifigures at the LEGO Certified Store Resorts World Sentosa.

Completing all missions earns participants an exclusive LEGO Racer Minifigure with Gold Trophy, celebrating the completion of their Autoshop journey. Fans can also catch special appearances by the LEGO Race Car Guy mascot on weekends 14-15 March and 20-22 March, 12 PM – 4 PM at HyperDrive.

In-Store Fun and Exclusive Rewards

From 28 February to 12 April 2026, LEGO Certified Stores in Singapore will host a Make & Take activity, allowing builders to assemble their own LEGO Sports Car and take it home. Gift-with-purchase promotions across LEGO Speed Champions, LEGO City, and LEGO Technic sets offer unique polybags, adding even more excitement for vehicle fans to expand their collections.

A Vehicle for Every Imagination

The Build Your Dream Ride campaign highlights LEGO’s versatility:

• LEGO City Great Vehicles: Everyday adventures for younger builders.
• LEGO Technic: Engineering challenges for problem-solvers.
• LEGO Speed Champions: High-speed thrills inspired by iconic cars and motorsports.

Available at LEGO Certified Stores, the LEGO Official Store on Lazada, Shopee, Amazon, Toys ‘R’ Us, and major retailers in Singapore, the campaign brings vehicle fantasies to life, from brick to real-world motion.