Lomography Launches New Simple Use Reloadable Film Camera Preloaded with LomoChrome Classicolor

Lomography has unveiled the latest addition to its popular Simple Use lineup, a reloadable 35mm film camera preloaded with the vibrant new LomoChrome Classicolor film. Designed for both beginners and seasoned analogue enthusiasts, the compact camera champions spontaneity, creativity, and the charm of film photography in a digital-first world.

True Colors, Analogue Identity

True to its name, the Simple Use Reloadable Film Camera is built for effortless shooting. Small, lightweight, and easy to carry, it removes the complexity of manual settings, users simply point, shoot, and capture the moment. The camera features a built-in flash with colored gel filters, allowing photographers to experiment with vivid lighting effects anytime, anywhere.

Beyond its simplicity, the camera is also environmentally conscious and cost-effective. Once the preloaded film is finished, it can be reloaded with any 35mm film, making it a reusable companion for everyday snapshots, travel adventures, and creative projects.

Dazzling Color Palette with LomoChrome Classicolor

Preloaded with LomoChrome Classicolor ISO 200 film, the new Simple Use camera delivers a distinctive aesthetic. The film produces true-to-life colors with softly blushed skin tones, energetic reds, and crisp blues and greens. Images appear softly luminous under direct sunlight, while moodier settings bring out warm, earthy tones.

As one of the pioneers in experimental film development, Lomography continues to offer unique emulsions not commonly found elsewhere, and LomoChrome Classicolor adds a refined yet playful option to its expanding portfolio.

A Growing Analogue Favorite

First introduced in 2017, the Simple Use Reloadable Film Camera quickly gained popularity for its durability, accessibility, and experimental potential. Compatible with any 35mm film, it encourages users to explore different looks and styles. For added versatility, the camera can even be paired with the Analogue Aqua Underwater Case for shooting below the surface.

Technical Specifications

• Film Format: 35mm
• Lens Focal Length: 31mm
• Shutter Speed: 1/120 second
• Aperture: f/9
• Focusing Range: 1m to Infinity
• Flash: Built-in (press and hold to charge), 15-second recharge time
• Battery: 1 × AA battery (included)
• Preloaded Film: LomoChrome Classicolor ISO 200

Film Details

• Film Type: Color Negative
• ISO: 200
• Exposures: 27
• Processing: C-41