Grab Teams Up with POP MART for ‘Huatever’ Lunar New Year Campaign Featuring Exclusive Twinkle Twinkle Collectibles

Grab is ushering in the Lunar New Year festivities with a special collaboration alongside POP MART, bringing a touch of sparkle to the season through its “Huatever You Need” campaign. Featuring exclusive Grab x Twinkle Twinkle collectibles, the campaign invites users to feast, shop and ride their way to festive rewards.

Running in two phases from 30 January to 28 February 2026, the Huatever Challenge offers Grab users multiple ways to participate across GrabFood, GrabMart, Grab Dine Out, rides and PayLater transactions.

Huatever Challenge 1: 30 January – 15 February 2026

From 30 January to 15 February, users who complete eligible transactions across Grab services stand a chance to redeem exclusive Grab x Twinkle Twinkle gifts. These include a Twinkle Twinkle Orange Bag, festive red packets and Lunar New Year wall décor.

Upon completing the required activities, users will receive a unique redemption code within the Grab app, allowing them to redeem their gifts while stocks last.

Huatever Challenge 2: 16 February – 28 February 2026

The second phase runs from 16 to 28 February, giving participants a chance to redeem one of 400 exclusive Grab x Twinkle Twinkle Mahjong Sets and Poker Cards. These limited-edition collectibles will be available for collection from April, following transaction verification with PayLater merchant partners.

All eligible entries will be recorded and verified before successful redemptions are confirmed.

Feast, Shop and Ride with Grab

As part of the campaign, Grab is highlighting its suite of services to help users prepare for the festive season:

GrabFood
Order reunion meals for gatherings of any size from restaurants such as Soup Restaurant, Nong Geng Ji and A-One Signature. Users can also opt for Pickup to skip the queue and enjoy 20% off.

GrabMart
Stock up on Lunar New Year hampers, festive goodies, steamboat essentials and kitchen supplies from brands like Scarlett Supermarket, Redman by Phoon Huat and GrabMart Grocer, with doorstep delivery available.

Grab Dine Out
Book reunion dinners easily from over 1,500 restaurants without needing to call ahead. Participating outlets such as Putien, Summer Palace and Soup Restaurant are offering up to 30% off festive feasts.

Premium Rides
Arrive at family gatherings in comfort with Premium ride options, ideal for those dressed up for house visits.

PayLater
For larger festive purchases, including new outfits or home upgrades, users can opt for flexible payments over 4, 8 or 12 months. Promotions of up to off are available at selected brands including SHEIN, JD Sports and SK Jewellery.

Irone Kim

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