Hennessy Welcomes the Year of the Horse with Limited Editions, Reunion Experiences and First Local CNY Partnership

Hennessy is ushering in the Year of the Horse this Chinese New Year with a line-up of festive offerings that blend heritage, craftsmanship and contemporary celebration. For 2026, the cognac house introduces a new series of striking limited-edition bottles, an exclusive Singapore Reunion Kit designed for modern gatherings, and its first-ever local Chinese New Year partnership with heritage bakkwa brand Bee Cheng Hiang.

Returning for the festive season, Hennessy V.S.O.P, Hennessy X.O and Hennessy Paradis are reimagined in special Chinese New Year limited-edition designs. The 2026 collection features a flowing red palette accented by a galloping horse motif that symbolises elegance, strength and dynamic energy, qualities that define the Year of the Horse. The designs celebrate new perspectives while honouring the spirit of renewal and momentum associated with the festive period.

Marking a milestone for the brand, Hennessy has teamed up with Bee Cheng Hiang in its first local Chinese New Year collaboration. The partnership brings together Hennessy’s centuries-old cognac-making heritage with the iconic flavours of Singaporean bakkwa. Rooted in shared values of craftsmanship and tradition, the collaboration comes to life through curated cognac and bakkwa pairings created specially for the festive season.

As part of the collaboration, pop-up experiences will be held at Bee Cheng Hiang Chinatown (Pagoda Street) and Bee Cheng Hiang Serangoon, with an additional showcase at FairPrice Finest Clarke Quay. Open to the public from 23 January to 8 February 2026, the pop-ups invite Singaporeans to experience a contemporary interpretation of reunion through flavour, culture and festive celebration.

In addition, Hennessy has introduced the Hennessy Reunion Kit, designed to support today’s Chinese New Year gatherings, from house visits to more intimate celebrations. Each kit includes a standard bottle of Hennessy, tulip glasses, festive decorations and selected Bee Cheng Hiang snacks, offering a complete hosting experience.

The Reunion Kit is available to win through a promotional campaign running from 5 January to 28 February 2026. Consumers who purchase any Hennessy product can upload their receipts via QR code to earn entries into a lucky draw, with prizes including Hennessy Reunion Kits and full sets of the 2026 Chinese New Year Limited Edition collection.

The Hennessy Chinese New Year 2026 Limited Edition range will be available at selected retailers across Singapore, including FairPrice and Cold Storage outlets nationwide.