Starbucks Rings in Lunar New Year with Festive Treats, Auspicious Merchandise and Member Exclusives

Starbucks is welcoming the Lunar New Year with a celebratory lineup designed for gifting, gathering and festive cheer.

From a classic snack made for sharing to vibrant seasonal merchandise inspired by auspicious symbols and traditions, the coffee giant is offering something for everyone to start the new year on a joyful note, with added perks for Rewards members.

A Classic Treat for Sharing and Gifting

Leading the festive offerings are the Starbucks Assorted Egg Rolls, a timeless New Year favourite reimagined for modern celebrations. Each box, priced at $29.90, comes beautifully packaged and features an assortment of flavours: two packs of Original Egg Rolls, one pack of Strawberry, and one pack of Chocolate. Light, crispy and fragrant with buttery notes, the egg rolls are ideal for family gatherings or as a thoughtful Lunar New Year gift.

Starbucks Rewards Members can enjoy extra benefits with their purchase. Members receive 60 Bonus Stars when they buy their first two boxes, and an additional 30 Bonus Stars for every box thereafter. The Assorted Egg Rolls are available in-store and via the Starbucks app through Mobile Order & Pay.

In addition, Starbucks Gold Rewards Members will receive a free Year of the Horse Red Packet set (six pieces) with a minimum spend of nett, applicable in-store and on the Starbucks Online Store.

Welcoming the Year of the Horse

To mark the Year of the Horse, Starbucks has unveiled a whimsical Lunar New Year merchandise collection inspired by a playful farmyard tale.

The range features vibrant reds, shimmering gold accents and cheerful pony motifs, symbolising harmony, prosperity, resilience and fresh beginnings.

The collection includes charming mugs decorated with ponies and auspicious tangerines, as well as a new stainless steel tumbler format equipped with a practical slider lid for everyday use.

Completing the lineup is the ever-popular Bearista, dressed in festive pony attire, making it a delightful keepsake for collectors and gift-givers alike.

Customers can also pair their purchase with the Starbucks Year of the Horse Card with a minimum reload of . The 2026 Lunar New Year Collection – Year of the Horse is available in stores, on the Starbucks Online Store, and via LazMall and ShopeeMall, while stocks last.

Celebrating Tradition with the Lion & Dragon Dance Collection

Adding to the festive excitement is the Lion & Dragon Dance Collection, which pays tribute to Lunar New Year traditions with a playful twist. This collection features uniquely designed mugs shaped like the iconic Lion and Dragon Dance characters, finished in bold festive colours and intricate detailing that capture the energy of the season.

Also joining the collection are the Singapore-exclusive Lion Dance plush and plush keychain, previously available only at Starbucks’ 37 Smith Street store. They are now extended to selected outlets, making the range even more appealing for gifting or collecting.

The Lion & Dragon Dance Collection is available at selected Starbucks stores, while stocks last.