adidas Originals Launches “Superstar: The Original” Campaign Starring JENNIE, Missy Elliott, Anthony Edwards & More

From basketball courts to the heart of street culture, the adidas Superstar has been an icon for generations: a shoe that has continuously crossed boundaries, shaped trends, and inspired self-expression. Now, adidas Originals is celebrating its legacy with the latest chapter of its global platform, “Superstar: The Original”, spotlighting the cultural influence of this timeless silhouette.

Shot in high-contrast black and white by acclaimed photographer and filmmaker Thibaut Grevet, the campaign takes place on a “living stage”, a bold visual homage to the Superstar’s original colourway and enduring design. Samuel L. Jackson narrates the cinematic journey, comparing the Superstar’s cultural impact to monuments that stand the test of time.

The star-studded cast embodies the spirit of the Original Icon

• Missy Elliott – Multi-award-winning songwriter and producer
• Mark Gonzales – Skateboarding pioneer
• Anthony Edwards – NBA sensation
• GloRilla – Multi-platinum rapper
• Teezo Touchdown – American singer-songwriter
• JENNIE – Global music icon
• Gabbriette – Model and actress

The campaign unfolds in two parts:

1. “Pyramids” – A teaser film drawing parallels between ancient achievements and the Superstar’s lasting influence.
2. “Clocks” – The full hero film, uniting all seven cultural icons in a singular statement on originality.

The Superstar returns in two classic colourways, paired with the legendary Firebird Tracksuit, a staple since 1967 and a favourite among musicians, athletes, and style innovators. The refreshed sneaker features enhanced tongue and collar padding, a nod to the creative era of the late ’90s when the Superstar became the footwear of choice for artists, skaters, and rule-breakers.

Special adiClub Perk

From 1 – 31 August, adiClub members can customise their Superstar at the Made For You Shoe Bar or receive a free accessories packet with any Superstar purchase. Membership is free at adidas adiClub.

Where to Get It

The FW25 Superstar collection is now available online here and at select adidas stores, including:

• adidas Brand Centre Orchard
• adidas VivoCity Originals [B1]
• adidas VivoCity Performance [L1]
• adidas Suntec City
• adidas Bugis+
• adidas Bugis Junction
• adidas Causeway Point
• adidas ION Orchard
• adidas Jewel Changi Airport
• adidas Waterway Point