Beyoncé and Levi’s Unveil Limited-Edition Tees in First REIIMAGINE Collaboration

Beyoncé and Levi’s have officially dropped their first product from the REIIMAGINE collaboration: the limited-edition BEYONCÉ X LEVI’S Tees, launching on 17 May. This bold fashion release reinterprets the iconic Levi’s logo with a distinctive double “i” — a clever nod to Beyoncé’s hit track “LEVII’S JEANS” from her Grammy-winning COWBOY CARTER album.

Four Tees, One Vision

The capsule includes four exclusive designs: the Sporty Ringer Tee and the classic Graphic Tee, both available in sleek Black and White or bold White and Red colorways. Featuring the updated “Levii’s” logo, each piece blends classic Levi’s heritage with Beyoncé’s unique creative flair.

A Logo Reborn

More than just apparel, the campaign reimagines Levi’s history. An archival Levi’s illustration is revived and transformed, now featuring the double “ii” logo and modern representation, breathing new cultural relevance into the brand’s timeless imagery.

From “Refrigerator” to Reinvention

This launch also marks the continuation of Levi’s REIIMAGINE campaign with Chapter 3: “Refrigerator”, a modern take on the brand’s 1988 commercial. Set in a sunny roadside diner, the short film stars Beyoncé in Levi’s Western Shirt, 501 Original Shorts, a white tank and signature red bandana, channeling confidence, originality and empowerment. The film also features Willie Jones, a Cowboy Carter collaborator, tying the fashion moment to Beyoncé’s larger artistic narrative.

Where to Shop

The BEYONCÉ X LEVI’S Tees will be available from 17 May at select Levi’s Singapore locations (ION Orchard, Vivocity, and Bugis Junction) and online.

Irone Kim

Recent Posts

UOL Malls Brings Back U-CAMP and Urban Beat with Creative Workshops, Sports Activities and Family Fun This June Holidays

Families looking for meaningful ways to spend the June school holidays can look forward to…

12 mins ago

NEX Brings Football Fever to Life with Interactive Challenges, Weekly Rewards and World Cup Inspired Experiences

Football excitement is taking over NEX this season as the mall rolls out Score Big…

3 hours ago

Technology + Scenario + Supply Chain = A New Benchmark for Regional Zero-Carbon Smart Transportation

Wing Kai New Energy X QIJI Energy X C&D Hi-TechHONG KONG SAR - Media OutReach…

8 hours ago

Hong Kong wraps up successful mission to deepen ties with Central Asia

HONG KONG SAR - Media OutReach Newswire - 5 June 2026 - A large high-level…

13 hours ago

Green SM launches Green SM Limo, a fully electric taxi service in India

NEW DELHI, INDIA - Media OutReach Newswire - 5 June 2026 - Green SM officially…

14 hours ago

Epay Captures Global Spotlight at Money20/20 Europe

HONG KONG SAR - Media OutReach Newswire - 5 June 2026 - On June 4,…

15 hours ago