Beyoncé and Levi’s have officially dropped their first product from the REIIMAGINE collaboration: the limited-edition BEYONCÉ X LEVI’S Tees, launching on 17 May. This bold fashion release reinterprets the iconic Levi’s logo with a distinctive double “i” — a clever nod to Beyoncé’s hit track “LEVII’S JEANS” from her Grammy-winning COWBOY CARTER album.
Four Tees, One Vision
The capsule includes four exclusive designs: the Sporty Ringer Tee and the classic Graphic Tee, both available in sleek Black and White or bold White and Red colorways. Featuring the updated “Levii’s” logo, each piece blends classic Levi’s heritage with Beyoncé’s unique creative flair.
A Logo Reborn
More than just apparel, the campaign reimagines Levi’s history. An archival Levi’s illustration is revived and transformed, now featuring the double “ii” logo and modern representation, breathing new cultural relevance into the brand’s timeless imagery.
From “Refrigerator” to Reinvention
This launch also marks the continuation of Levi’s REIIMAGINE campaign with Chapter 3: “Refrigerator”, a modern take on the brand’s 1988 commercial. Set in a sunny roadside diner, the short film stars Beyoncé in Levi’s Western Shirt, 501 Original Shorts, a white tank and signature red bandana, channeling confidence, originality and empowerment. The film also features Willie Jones, a Cowboy Carter collaborator, tying the fashion moment to Beyoncé’s larger artistic narrative.
Where to Shop
The BEYONCÉ X LEVI’S Tees will be available from 17 May at select Levi’s Singapore locations (ION Orchard, Vivocity, and Bugis Junction) and online.
