Marie Kondo Finds New Joy in Travel with Klook’s “The Best You” Campaign

Global tidying icon Marie Kondo is trading neatly folded shirts for spontaneous journeys in a refreshing new partnership with Klook. In the travel platform’s latest global campaign, The Best You, Kondo steps away from her signature organizing methods and dives into a more free-spirited pursuit of joy—through the transformative power of travel.

Travel That Sparks Inner Joy

Gone are the days when travel was just about ticking destinations off a list. Klook’s The Best You campaign reframes travel as a journey inward—a chance to reconnect, recharge, and rediscover who you truly want to be. Whether it’s chasing stillness on a scenic train ride, finding thrill in theme parks, or learning a new craft, these curated experiences are designed to bring out the best version of yourself.

Klook’s recent Travel Pulse study backs this up: nearly half of Millennial and Gen Z travelers say they travel for personal transformation. From nature escapes to short weekend getaways, people are increasingly seeking moments that spark clarity, joy, and growth.

Discover Your Travel Persona

To help you begin your journey to becoming “The Best You,” Klook has launched an interactive quiz that blends personality insights with travel aspirations. Travelers are guided through a choose-your-own-adventure-style journey, revealing one of eight unique travel personas. Each one unlocks specially curated experiences tailored to match your vibe—so you’re not just taking a trip, you’re stepping into a fuller version of yourself.

Get inspired and watch:

Follow Marie Kondo’s Path in Japan

In a special highlight of the campaign, travelers can walk in Marie Kondo’s footsteps with a curated itinerary in Japan. Highlights include mastering mindfulness as a samurai, embracing imperfection through a traditional kintsugi workshop, and unleashing your energy in an unforgettable robot dance experience.

Coming Soon to Singapore

Singapore-based travelers can also look forward to new initiatives launching soon, designed to inspire meaningful slow travel moments that help you reconnect with yourself—right in your own backyard.

Ready to find your joy and uncover your best self? Take the quiz here and start your journey today.