Unlock Radiant Skin with The Ordinary’s New Multi-Antioxidant Radiance Serum

Radiant, glowing skin is universally desired, but what truly defines this elusive quality? According to a recent global survey, 94% of people want to improve their facial skin, with terms like “radiance,” “healthy,” and “glowing” topping their skincare priorities. But despite its popularity, the definition of radiant skin can vary widely across regions, skin tones, and types—often leaving consumers unsure of what to look for when choosing products.

In its ongoing mission to demystify skincare, The Ordinary is redefining radiance by showcasing the importance of antioxidants in achieving true, lasting glow. On April 1st, the brand will launch its Multi-Antioxidant Radiance Serum, a revolutionary multi-active serum that delivers eight powerful antioxidant technologies to provide holistic protection from environmental stressors and visibly brighten dull skin.

What Makes Radiant Skin?

Radiance is more than just a superficial glow—it’s the reflection of light from your skin, complemented by smooth texture, plumpness, even tone, and optimal hydration. These characteristics combine to create a balanced, luminous complexion. However, achieving radiance requires more than just a good skincare regimen. It involves combating the effects of environmental stressors like pollution and UV exposure, which can accelerate skin aging and dullness.

Enter antioxidants: these powerful molecules neutralize free radicals, the unstable molecules that damage the skin and contribute to common concerns like fine lines, uneven skin tone, and a lackluster complexion. By protecting the skin at a molecular level, antioxidants help maintain a radiant, healthy appearance.

The Antioxidant Advantage

While Vitamin C is a well-known antioxidant in skincare, there are many other antioxidant technologies that can work synergistically for even greater benefits. The Ordinary’s Multi-Antioxidant Radiance Serum blends eight key antioxidants to create a powerful formula that helps improve skin tone, smooth texture, and reduce signs of aging:

• Ascorbyl Glucoside (a stabilised form of Vitamin C) to combat fine lines and wrinkles
• Ginseng Extract to protect the skin from environmental damage
• EGCG to offer additional defense against external stressors
• Acetyl Tetrapeptide-2, Heptapeptide-6 for smoother, more resilient skin
• Ergothioneine, Tocotrienols to support skin’s health and radiance
• Tremella Fuciformis Sporocarp Extract for hydration and plumpness

Together, these ingredients work to not only brighten the complexion but also protect against external stressors that contribute to premature aging.

Radiance Day and Night

While antioxidants are often associated with daytime skincare to protect against environmental damage, they play a crucial role at night as well. Throughout the day, your skin encounters stressors that it begins to repair while you sleep. By using antioxidants before bed, you can support your skin’s natural repair process, helping to wake up with a visibly more radiant complexion. Think of The Ordinary’s Multi-Antioxidant Radiance Serum as your skin’s “personal sleeper agent”—working overtime to keep you glowing.

For optimal results, avoid using this serum alongside peptides and separate them into different routines.

Where to Get Yours

The Ordinary’s Multi-Antioxidant Radiance Serum is now available at:

• Sephora (in-store and online): Sephora SG
• Zalora SG
• The Ordinary SG

Transform your skincare routine and achieve the radiant, healthy glow you’ve always wanted with The Ordinary’s latest innovation.