McCain Foods Unveils SureCrisp Max at FHA 2025, Redefining Crispy Standards for Food Delivery

McCain Foods is raising the bar for food delivery with the debut of SureCrisp Max at FHA–Food & Beverage 2025 in Singapore. Known globally for its innovative prepared potato products, McCain’s latest launch redefines what it means to serve consistently crispy fries—no matter the format.

Building on the success of the original SureCrisp range, which wowed customers with fries that stay crispy for up to 30 minutes, SureCrisp Max introduces a unique battered coating that delivers elevated flavour, crunch, and visual appeal. Designed for dine-in, takeaway, and delivery, this game-changing innovation helps foodservice operators maintain top-tier taste and texture from kitchen to customer.

A Crisp Above the Rest

At the heart of SureCrisp Max is McCain’s proprietary coating technology, engineered to maximise crispiness and hold time. It ensures food arrives just as satisfying as it would be straight from the fryer—whether you’re plating up in-house or packing for delivery.

Discover the McCain Experience at FHA 2025

From 8 to 11 April at Singapore Expo Hall 7 (Booth 7E1-01), McCain Foods invites visitors to experience its cutting-edge product portfolio through a series of interactive and flavorful activations:

• Live Cooking Demonstrations: Watch regional chefs whip up dishes using SureCrisp Max, showcasing its adaptability across various cuisines and service styles.
• Interactive Booth Games: Dive into fun with activities like The Crispiest Catch and The Great Potato Personality.
• Golden Class Tasting Lounge: Enjoy curated tastings of McCain’s premium products in an exclusive setting.

Stop by the booth and get a taste of the future of food delivery. For more information on McCain Foods, please visit here.