HONOR, a global leader in smart devices, has officially launched its highly anticipated flagship smartphones in Singapore: the HONOR Magic7 Pro and the ultra-premium PORSCHE DESIGN HONOR Magic7 RSR. Packed with AI features nifty photography capabilities, and robust hardware performance, both phones are strong additions to the market for the premium smartphone category.
The highlight of the Magic7 Pro series is MagicOS 9.0, an AI-powered operating system that seamlessly integrates both on-device and cloud AI capabilities. This system offers a personalised and secure experience with features like AI-enhanced multitasking, advanced translation, productivity tools, and the industry-first AI Deepfake Detection technology to safeguard users from potential scams during video calls. Given the prevalence of scams and deepfakes, we really like this feature. Hopefully, more technological breakthroughs will be introduced in this area for scam detections and preventions.
The Magic Portal 2.0 feature revolutionises user interaction by enabling instant recognition and access to text and images, making navigation, shopping, and productivity effortless. These innovations aim to empower users with smarter, safer, and more intuitive tools for daily life. For instance, you can easily highlight location information which will pull out the relevant google map location information or highlight objects to trigger searches on e-commerce stores for their prices and availability.
HONOR AI Falcon Camera System
The HONOR Magic7 Pro is equipped with the HONOR AI Falcon Camera System, designed to deliver an unparalleled photography experience. Its triple rear camera system includes:
- 200MP Ultra-Telephoto Camera with up to 100x digital zoom for capturing distant details.
- 50MP Super Dynamic Falcon Main Camera with adjustable aperture for versatile photography in various lighting conditions.
- 50MP Wide Camera with a 122 degrees field of view for breathtaking landscapes and group shots.
Powered by the AI HONOR IMAGE ENGINE, the Magic7 Pro introduces features such as AI Super Zoom, HD Super Burst, and AI Motion Sensing Capture, ensuring precision and clarity in every shot.
Portrait enthusiasts can also enjoy the Harcourt Portrait Modes, which offer refined lighting effects for studio-quality images.
PORSCHE DESIGN HONOR Magic7 RSR
The PORSCHE DESIGN HONOR Magic7 RSR combines the latest technology with Porsche Design’s luxury aesthetic. Perfect for those with discerning aesthetics and do not mind paying more for beautiful design. Inspired by the aerodynamic curves of Porsche sports cars, the device features:
- A hexagonal camera module reminiscent of Porsche’s iconic four-point headlights.
- Two exclusive colours: Agate Grey and Provence, derived from Porsche’s original car palette.
- Enhanced durability with HONOR NanoCrystal Shield, offering 10x drop resistance.
Under the hood, the device boasts the same flagship features as the Magic7 Pro, including the Snapdragon 8 Elite Mobile Platform, 24GB RAM + 1TB storage, and a 200MP telephoto camera with LiDAR Matrix Autofocus for professional-grade photography.
AI Innovations and Productivity Features
Both models come pre-installed with Google Gemini, an AI assistant that enhances productivity by aiding in brainstorming, creating content, planning events, and more. Other key AI features include:
- AI Notes for automatic content summarization.
- AI Translation for real-time interpretation in up to 14 languages.
- AI Eraser for removing unwanted elements from photos.
These tools are designed to cater to professionals and creatives, enhancing efficiency and creativity.
Display and Battery Performance
The 6.8-inch LTPO Quad-Curved Display on both devices supports a peak brightness of 5000 nits and an adaptive refresh rate of up to 120Hz. Eye comfort features like 4320Hz PWM dimming and TÜV Rheinland certifications ensure a safe and immersive viewing experience.
The devices are powered by a 5850mAh Silicon-Carbon Battery, offering extended usage and ultra-fast charging capabilities with 100W wired and 80W wireless charging. A full charge can be achieved in just 33 minutes, perfect for users on the go.
Pricing and Availability in Singapore
The HONOR Magic7 Pro is available for pre-order now, starting at $1399 (12GB + 512GB) or $1699 (16GB + 1TB) in Lunar Shadow Grey, Breeze Blue, and Black. Pre-order customers will receive gifts worth $507, including an HONOR CHOICE Haylou Watch, HONOR SuperCharge Wireless Charger Stand, and a 1-year extended warranty.
The PORSCHE DESIGN HONOR Magic7 RSR will be available from January 24, 2025, at $2199 in Agate Grey and Provence.
Customers can experience the new devices at HONOR’s roadshow at Causeway Point, Level 1, from January 13–19, 2025, featuring exclusive promotions and deals.
