CHAGEE Unveils Second Flagship Store at VivoCity, Redefining the Modern Tea Experience

CHAGEE kicks off 2025 with the grand opening of its second flagship store at VivoCity, Singapore’s iconic retail and lifestyle hub. Spanning an impressive 4,047 square feet, this is CHAGEE’s largest outlet in Singapore, following the success of its Orchard Gateway flagship launched in August 2024.

From 10th to 12th January 2025, tea enthusiasts can immerse themselves in a modern tea haven that celebrates heritage, innovation, and cultural design. The highlight of the festivities will be the exclusive appearance of MINNIE from K-pop sensation (G)I-DLE on 11th January 2025, bringing star power to the milestone event.

A Design That Blends Culture and Coastal Charm

Drawing inspiration from VivoCity’s wave-like architecture, the store’s “Wave” concept mirrors the rhythm of the ocean, blending seamlessly with the harbourfront’s tropical essence. Subtle palm tree motifs and Peranakan-inspired merchandise pay tribute to Singapore’s rich cultural heritage, while the step-down layout transitions from cosy interiors to a serene alfresco area with waterfront views of Sentosa.

Exclusive Grand Opening Promotions

During the grand opening, visitors can enjoy exciting promotions, including:

• Exclusive bundles featuring limited-edition CHAGEE merchandise, such as the CHAGEE STTOKE Tumbler and Glass Cup.
• 1-for-1 deals on bestsellers like Jasmine Green Milk Tea and Peach Oolong Milk Tea.
• The iconic Tear & Win promotion, offering prizes like an Apple iPhone 16, Dyson Airstrait hairdryer, Jo Malone candles, and Peranakan-inspired merchandise.

VivoCity Exclusives and Sustainability Initiatives

From February 2025, CHAGEE VivoCity will introduce exclusive collections like the Peranakan Tea Series, featuring four tropical tea blends in elegant packaging inspired by Singapore’s vibrant culture. Also available is the Tea Grounds Collection, a sustainable line of homeware crafted from upcycled tea grounds, blending earthy textures with sleek design.

Signature Tea Offerings

CHAGEE’s tea menu remains at the heart of its experience, showcasing:

• Fresh Milk Tea: A rich blend of premium tea leaves and creamy fresh milk for a luxurious twist on tradition.
• Teaspresso Tea Latte: Made with advanced brewing techniques for bold, concentrated flavors and a smooth finish.
• Iced Oriental Tea: Refreshingly authentic, featuring premium teas like Jasmine Snow Buds and Chengan Pu’er.

Visit CHAGEE VivoCity

Location: VivoCity, 1 HarbourFront Walk, #01-98, Singapore 098585
Operating Hours:

• Weekdays: 9 AM – 10 PM
• Weekends: 9 AM – 10:30 PM