Leading global sports brand, LI-NING, is expanding its presence in Southeast Asia with the launch of two new stores in Singapore this October 2024.
The stores, located at Bugis+ and Plaza Singapura, offer a wide range of multi-sport products, designed to inspire a healthy lifestyle and provide consumers with a high-quality retail experience.
Founded in 1990 by Olympic Gold Medalist and gymnast Li Ning, the brand has grown into a global leader in sports apparel and footwear.
“The opening of the two direct-to-consumer stores in Singapore symbolizes the brand’s exploration of the Southeast Asia market and marks an important milestone,” shared Zeng Jing (Aska), Head of LI-NING’s International Division.
Many local celebrities and influencers attended the store opening at Plaza Singapura, decked in LI-NING outfits and gears:
LI-NING focuses on five core sports categories: basketball, running, lifestyle, training, and badminton.
After listing on the Hong Kong Stock Exchange, the brand expanded internationally and partnered with the NBA in 2005. LI-NING also established the LI-NING Sports Science and Research Center to drive innovation in professional sports products.
The brand’s investment of over CNY3 billion (S
The stores, located at Bugis+ and Plaza Singapura, offer a wide range of multi-sport products, designed to inspire a healthy lifestyle and provide consumers with a high-quality retail experience.
Founded in 1990 by Olympic Gold Medalist and gymnast Li Ning, the brand has grown into a global leader in sports apparel and footwear.
“The opening of the two direct-to-consumer stores in Singapore symbolizes the brand’s exploration of the Southeast Asia market and marks an important milestone,” shared Zeng Jing (Aska), Head of LI-NING’s International Division.
Many local celebrities and influencers attended the store opening at Plaza Singapura, decked in LI-NING outfits and gears:
LI-NING focuses on five core sports categories: basketball, running, lifestyle, training, and badminton.
After listing on the Hong Kong Stock Exchange, the brand expanded internationally and partnered with the NBA in 2005. LI-NING also established the LI-NING Sports Science and Research Center to drive innovation in professional sports products.
The brand’s investment of over CNY3 billion (S$0.56 billion) in research and development over the past decade has yearned results in technology like the “Li-Ning 䨻 (BOOM)” shock absorption system, and the “Li-Ning 弜 (JIANG)” structural energy storage technology.
LI-NING’s basketball collaboration with NBA star Dwyane Wade has brought the exclusive Way of Wade series to a global audience. The latest edition, WOW 11, featuring Carbon Core Drive System technology was launched in Singapore on 18 October 2024 at Plaza Singapura.
For runners, LI-NING features their Fei Dian family of professional running shoes. The Fei Dian 4 Challenger, featuring cutting-edge structural technology, are available for trial at the new stores.
We tried this out and love the light-weight, springy feel to the Fei Dian 4 Challenger. Once you put it on, you will feel like running immediately because of the bouncy footing. The price is reasonable too and there is an opening promotion going on across the stores to celebrate the opening.
From now till 31 October, 2024, enjoy 10% off any 2 items, and 15% off any 3 items.
Plus, get $5 voucher instantly when you sign up as a Li-Ning Club member.
LI-NING Bugis+: 201 Victoria St, Singapore 188067
LI-NING Plaza Singapura: 68 Orchard Rd, #03-07/08, Singapore 238839
For more information, visit the official LI-NING website.
LI-NING’s basketball collaboration with NBA star Dwyane Wade has brought the exclusive Way of Wade series to a global audience. The latest edition, WOW 11, featuring Carbon Core Drive System technology was launched in Singapore on 18 October 2024 at Plaza Singapura.
For runners, LI-NING features their Fei Dian family of professional running shoes. The Fei Dian 4 Challenger, featuring cutting-edge structural technology, are available for trial at the new stores.
We tried this out and love the light-weight, springy feel to the Fei Dian 4 Challenger. Once you put it on, you will feel like running immediately because of the bouncy footing. The price is reasonable too and there is an opening promotion going on across the stores to celebrate the opening.
From now till 31 October, 2024, enjoy 10% off any 2 items, and 15% off any 3 items.
Plus, get voucher instantly when you sign up as a Li-Ning Club member.
LI-NING Bugis+: 201 Victoria St, Singapore 188067
LI-NING Plaza Singapura: 68 Orchard Rd, #03-07/08, Singapore 238839
For more information, visit the official LI-NING website.
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