BreadTalk Group Launches Exciting New Rewards Program with Exclusive Perks

The BreadTalk Group has just launched an all-new, group-wide rewards program offering ‘Scrumptious Savings and Savoury Rewards’ across its popular brands in Singapore, including BreadTalk, Toast Box, Din Tai Fung, Food Junction, Food Republic, and Thye Moh Chan. This marks BreadTalk Group’s first loyalty app, integrating all these beloved brands—along with the debut of Din Tai Fung’s first-ever rewards program in Singapore.

The new BreadTalk Group Rewards app, designed with customer convenience in mind, allows members to easily accumulate and redeem rewards, making every dining experience feel special. Available now on both the Apple App Store and Google Play Store, the app offers free registration and a welcome gift—a set of 1-for-1 eVouchers worth up to $35 with your first top-up.

Key Benefits of the BreadTalk Group Rewards Program

• Welcome Gift: New members receive a set of 1-for-1 eVouchers (worth up to $35) with their first top-up.
• Birthday Perks: Enjoy six annual birthday treats worth up to $20.
• Reward Points: Earn 1 point for every $1 spent to redeem free meals and drinks.
• Year-Round Discounts: Enjoy 10% off regular-priced items at Food Junction.
• Exclusive Bundles: Save on meals with discounted package bundles.
• Play & Win: Get a sure-win chance to receive cashback, bonus points, and more with every $10 spent.
• Referral Rewards: Refer a friend and both receive a $2 in-app eVoucher.

Members can stack their savings, earning reward points and sure-win prizes with every purchase, creating a fun, gamified way to enjoy perks across six major brands.

Special Launch Promotions

To celebrate the launch, BreadTalk Group is rolling out exciting promotions from now until 31 December 2024! Here’s a sneak peek at what’s in store:

• Now until 28 October 2024: Redeem popular items like Steamed Pork Xiao Long Bao, Kaya Toast, and buns from just 1 reward point.
• 1 October – 30 October 2024: Enter an online contest for a chance to win $100 dining credits—50 lucky winners will be selected!
• 1 November – 31 December 2024: Top spenders can win 10,000 bonus reward points (worth $100), with five winners each month.

Activation booths will be set up across select Food Junction and Food Republic outlets until 22 December 2024. Visit the booths to learn more about the rewards program and score a limited-edition sticker pack. The first booth will be at Food Republic @ Woodleigh Mall from 27 to 29 September.