Step into the heart of New York City right here in Singapore as Kiehl’s introduces Bones’ World at ION Orchard. This vibrant pop-up brings the bustling energy of Times Square to Orchard Road, offering visitors a unique experience that blends Kiehl’s rich history with the spirit of the Big Apple.
A Slice of NYC at Orchard Road
Guests were welcomed by Kiehl’s iconic mascot, Bones, now chubbier and happier, symbolizing the brand’s legacy since 1851. Dressed in denim, visitors were immersed in an electrifying atmosphere reminiscent of Times Square, complete with bright lights, billboards, and a flash mob performance choreographed by Faberlyn Chiam, known for her dynamic routines at local dance studios. Adding to the cultural flair, Singaporean visual artist Dawn Ang, also known as Aeropalmics, was on-site, painting Bones’ lab coat, reflecting New York’s vibrant art scene.
Kiehl’s Commitment to Sustainability
Kiehl’s remains dedicated to sustainability with their ongoing initiative, “Journey to Circularity.” Visitors are encouraged to drop off their skincare empties, regardless of the brand, and get rewarded for their eco-conscious efforts. It’s all part of Kiehl’s mission to keep resources in play for as long as possible.
Discover Kiehl’s Star Products
At the pop-up, guests can explore Kiehl’s top skincare offerings, including the Ultra Facial Cream, which provides 24-hour hydration and strengthens the skin’s barrier, making it perfect for any climate. Another highlight is the Calendula range, featuring the cult-favorite Calendula Toner, known for soothing and improving skin irritation.
For those dealing with blemishes, the Truly Targeted Blemish-Clearing Solution promises visible results in just a few hours. Kiehl’s also showcases its “glass-skin” essentials with the Clearly Corrective Dark Spot Solution and Retinol Skin-Renewing Daily Micro-Dose Serum, perfect for achieving radiant, youthful-looking skin.
Interactive Skincare Experience
Throwing it back to its apothecary roots, Kiehl’s offers personalized skin consultations at the pop-up. Visitors can receive a 6-piece complimentary sample set after completing each station, plus an additional 4-piece kit after a deep skin analysis with Kiehl’s Skin Pros using the Derma Reader Pro.
Exclusive Perks and Prizes
Visitors can snap trendy photos with Bones in the photobooth, which will be displayed on “Times Square” screens at the front of the pop-up. Share your pictures on social media to receive a travel-sized or deluxe item. Plus, with a purchase of SGD$300 or more, you can score an exclusive Kiehl’s tote bag, customizable with New York-inspired iron-on patches, along with a deluxe sample kit.
Don’t Miss Out
Bones’ World at ION Orchard B4 Atrium is open daily from 10 AM to 10 PM until September 15, 2024. Don’t miss this chance to experience Kiehl’s finest apothecary skincare formulas and take home some exclusive goodies. Get Kiehl’s Coded before it’s too late.
