Dyson launches of Dyson Chitosan, a groundbreaking line of haircare-meets-styling products, and the Dyson Airwrap i.d., a connected multi-styler designed to revolutionize hair styling for all types. These innovations highlight Dyson’s commitment to enhancing the user experience while ensuring no heat damage during styling.
Dyson Chitosan: A Game-Changer in Haircare
Introducing Dyson Chitosan, a new collection of innovative products that promise all-day hold, movement, and shine. The key to this range is the advanced Triodetic technology, which creates flexible bonds that allow hair to move freely without losing its style. At the core of this innovation is Chitosan, derived from oyster mushrooms, known for its ability to create structure in cell walls.
The Dyson Chitosan range is available in two formats tailored for all hair types:
- Pre-style Cream: Available in four variants, each precisely blended with ingredients suited to different natural hair textures and conditioning needs.
- Post-style Serum: Designed to hold, hydrate, and define your final style.
These products are encased in refillable packaging featuring an NFC chip, offering users a seamless experience, including tutorials and easy refill orders. Dyson Chitosan products are uniquely formulated to complement Dyson’s hair styling tools, such as the Dyson Supersonic Nural hair dryer, Dyson Airstrait straightener, and Dyson Airwrap multi-styler.
Dyson Airwrap i.d.: Personalized Styling at Your Fingertips
The new Dyson Airwrap i.d. is the latest evolution of the brand’s multi-styler, now featuring Bluetooth technology that allows for a more personalized styling experience. With i.d. Curl personalized curling sequences guided through an app, users can achieve perfect curls every time with just the push of a button.
Three new attachments enhance the Airwrap i.d.’s versatility:
- Conical Barrel: Tapers from 30mm to 20mm, allowing for more defined curls closer to the roots.
- Wave + Curl Diffuser: Offers two airflow modes to add volume and texture or enhance hair shape.
- Blade Concentrator: Provides focused airflow for precision styling, ideal for creating bends and flicks.
Availability and Pricing
Both the Dyson Chitosan range and the Dyson Airwrap i.d. will be available in Singapore by September 2024. The Chitosan products are priced at SGD79 each, while the Dyson Airwrap i.d. will retail for SGD859. These products can be purchased at Dyson Stores and on the official Dyson website.
