Nickelodeon Celebrates 25 Years of SpongeBob SquarePants with A Global Celebration

SpongeBob SquarePants is turning 25, and Nickelodeon is pulling out all the stops to celebrate. From exclusive content and fan events to special merchandise and more, the festivities will span the entire year, inviting fans of all ages to join in the fun.

Kickoff Event: Kids’ Choice Awards 2024

The celebrations begin with the iconic Kids’ Choice Awards on July 17, airing on Nickelodeon at 3:00 PM MY PH SG / 2:00 PM WIB, with encore telecasts on July 18 and 20. For the first time ever, SpongeBob SquarePants and Patrick Star will host the awards live from Bikini Bottom, featuring advanced augmented reality and enhanced graphics. This immersive, slime-filled event marks the start of a series of exciting initiatives celebrating one of the most beloved animated series of all time.

SpongeBob SquarePants Anniversary Specials

Starting in July, fans can enjoy a series of anniversary specials on Nickelodeon. These specials will feature favorite characters like Kevin C. Cucumber and Plankton, and explore various eras of Bikini Bottom. Don’t miss SpongeBob’s Birthday Marathon on July 14 from 1:00-3:00 PM MY PH SG / 12:00-2:00 PM WIB, and new episodes airing weekdays from July 22 to August 2.

Upcoming Movie: Saving Bikini Bottom: The Sandy Cheeks Movie

In Saving Bikini Bottom: The Sandy Cheeks Movie, Sandy Cheeks embarks on an adventure to Texas to save Bikini Bottom from a villainous plot. This exciting film, starring a supporting character from the franchise, will be available soon on Netflix.

Digital Celebrations

Fans can catch exclusive SpongeBob content across various digital platforms:

• Social Media: Follow Nickelodeon on Facebook, Instagram, and Douyin for behind-the-scenes clips, celebrity greetings, and original song collaborations. Enjoy daily messages of positivity and weekly reels featuring Asian holidays, fashion, and favorite SpongeBob moments, available in multiple languages.
• YouTube: An all-new DoodleBob short-form series on the SpongeBob YouTube channel.
• Roblox: Join the SpongeBob 25th Anniversary event (June 21-July 18) on Roblox for exclusive rewards and adventures in SpongeBob Simulator.

Regional Highlights

Across Asia, fans can enjoy special consumer products and fan events:

• Mainland China: Special edition Pop Mart blind boxes launched in June.
• Hong Kong: LCX Mall event from July 17 to September 1.
• Indonesia: Starbucks promotion with SpongeBob merchandise in November; Senayan Park mall event from June 28 to July 21.
• Japan: Themed café from June 13 to November 4; exclusive merchandise at over 100 Plaza stores; pop-up stores at Tamagawa Takashimaya (July 19-28) and Sendai PARCO (August 2-18).
• South Korea: Shinsegae Mall events in Seoul (July 12-25) and Busan (August 2-12); SpongeBob exhibition in Daegu until September 22.
• Philippines: SM Megamall event on September 23.
• Taiwan: SpongeBob SquarePants Night Run on August 10, 17, and 24.

Stay Updated

For the latest updates and local event listings, follow the SpongeBob 25 Asia event page @NickAsia on Facebook. Join the celebration and make it a spongy year to remember.