Taste Nordic Purity: Jääde Brings Finland’s Pristine Spring Water to Singapore

Experience the untouched freshness of Nordic nature with Jääde, the newly launched provider of pristine natural spring water from the majestic Salpausselkä Ridge in Lahti, Finland. Founded in 2023, Jääde offers consumers an unparalleled taste of Nordic excellence, now available in Singapore.

Jääde: A Harmony of Ice and Spring

Pronounced yah-dey, Jääde captures the essence of ‘ice’ (jää) and ‘spring’ (lähde), delivering a refreshing duality in every drop. The water is sourced from a unique geological terrain formed during the last Ice Age, stored in an ancient aquifer protected by natural terrain for nearly 10,000 years. Naturally filtered by the ridges and eskers of the Salpausselkä and purified by dense layers of sand and gravel, Jääde represents immaculate purity.

A Commitment to Sustainability

Jääde is celebrated for its purity and environmental stewardship. It responsibly draws only 1% of Lahti’s water, part of Finland’s water system recognized by UNESCO as the world’s cleanest water source, ensuring the natural renewal process is preserved. Bottled at the source in a state-of-the-art facility just 1.2 km away, Jääde maintains its pristine quality and is packaged using naturally sourced, recyclable materials, leaving minimal waste.

Expanding Horizons

The launch of Jääde in Singapore marks a significant milestone for the brand, introducing Finland’s spring water to a broader audience. Dedicated to ensuring universal access to pristine spring water and promoting sustainability, Jääde aims to expand into other regional markets soon, making this essential resource accessible to all.

Jääde’s Bag-In-Box: Pure Finnish Spring Water On-the-Go

Jääde offers an elegant and portable drinking experience with its Bag-in-Box (BIB) packaging. Available in 5.1-litre boxes, the BIB format combines convenience with sustainability.

Innovative and Sustainable Packaging

Jääde’s BIB packaging features a hygienic design, comprising 75% corrugated box and fully recyclable materials. The bags are crafted from 53% renewable and recycled materials, ensuring easy separation and efficient recycling. The inner bag maintains product hygiene even after opening, thanks to an internationally patented integrated valve design that prevents air and bacterial intrusion, keeping the water fresh for up to 180 days. This packaging saves up to 80% of raw material consumption compared to PET bottles, reduces storage space, improves logistics efficiency, and significantly lowers the carbon footprint.

Pricing and Availability

Priced at S$19.90 for a single 5.1-litre box and S$63.60 for a pack of four, Jääde is now available on Shopee, Lazada, and Shopify. Enjoy the pure taste of Finnish spring water, anytime and anywhere, with Jääde’s innovative and sustainable packaging.