HSBC Launches Live+ Credit Card with Exclusive Culinary Offers Across Asia

HSBC Singapore has unveiled the HSBC Live+ Credit Card, a new offering designed to elevate lifestyle experiences for globally-minded customers. This card, introduced in partnership with Visa, aims to provide enhanced rewards tailored to dining, shopping, and entertainment.

Exclusive Benefits with HSBC Live+ Credit Card

The HSBC Live+ Credit Card offers a host of benefits, particularly for those who enjoy culinary delights, shopping sprees, and entertainment. Here are the key perks:

• Live+ Dining Programme: Cardholders can enjoy a 15% discount at over 200 restaurants across Asia, showcasing a variety of cuisines. Additionally, there is an 8% cashback on dining bills, enhancing the dining experience further.
• Shopping Rewards: Earn 8% cashback on purchases at retail shops, department stores, and online marketplaces.
• Entertainment Offers: Get 8% cashback on entertainment spending, including cinemas and popular streaming services like Netflix, Disney+, and Spotify.

Addressing Key Spending Trends

HSBC and Visa’s spending data indicate that food-related expenses are a top priority for Asian consumers, ranking among the top three spending categories in seven out of eight markets. The HSBC Live+ Credit Card taps into this trend, offering significant value to its cardholders.

Singapore Leads the Way

Singapore is the first market to launch the HSBC Live+ Credit Card, with plans for a global rollout throughout the year. This strategic move highlights HSBC’s goal to expand its consumer unsecured lending business in South Asia. The card targets the rising consumption power of the mid-segment and affluent populations who have international lifestyles.

Supporting Financial Confidence and Wealth Management

The introduction of the HSBC Live+ Credit Card aligns with HSBC’s broader initiatives to engage and support the financial confidence of Millennials and Generation Z, following their ‘Get this Bread’ campaign. This campaign is focused on fostering financial confidence among younger generations.

Strengthening HSBC’s Position in Asia

The launch of the Live+ Credit Card is a testament to HSBC’s ambition to become Asia’s leading wealth manager and international retail bank. It also reinforces HSBC’s capabilities in Singapore as a key international wealth hub within the ASEAN region. Over the past five years, HSBC has doubled its technology investments in Singapore to enhance its services and meet the needs of its affluent and international clients.