Pfizer Singapore’s ‘For the Future of Us’ campaign has taken a compelling turn with the unveiling of ‘Project Vax: Protect What Matters’. This experiential event, held at Suntec City Atrium (Convention Centre) from March 1 to 3, offers Singaporeans an immersive journey through the nation’s resilience during the pandemic, while rallying for a healthier future.
The event, designed to foster unity and resilience, serves as a reminder of Singapore’s collective strength in facing the challenges posed by the pandemic. It highlights the pivotal role of individuals and communities in taking proactive measures to safeguard their health and that of their loved ones.
Notable personalities, including Mediacorp artistes Zoe Tay, Desmond Tan, Xiang Yun, and local figures such as Choo Hou Ren, Annette Lee, Andrea Chong, and Joel Choo, are lending their support by attending and encouraging the public to pledge towards a healthier Singapore.
The exhibition is a curated experience, featuring installations that vividly narrate Singapore’s journey through the pandemic. At its core are six health and wellbeing pledges, urging Singaporeans to commit to better health practices, regular vaccination, and combating health misinformation.
Zone 1: The World as One
Visitors are transported back to the pandemic days through a short film, emphasizing global unity in tackling health challenges. This zone symbolizes Pfizer’s dedication to global health advancements.
Zone 2: Masked Up
A tribute to the face mask as a symbol of unity against COVID-19, showcasing our collective determination and adaptability during challenging times.
Zone 3: Glowing Resilience
Experience infrared temperature screening, symbolizing collective vigilance during routine temperature checks.
Zone 4: Beyond the Virus with our Everyday Heroes
Interactive displays provide insights into the pandemic’s impact and the revolutionary mRNA technology. The exhibit also celebrates the courage and resilience of everyday heroes who contributed to navigating the crisis.
Zones 5 and 6: Future Forward
As the pandemic transitions to an endemic phase, Project Vax encourages proactive measures to prevent future threats. Participants can pledge their commitment to health and safety through various options, symbolizing individual contributions to a healthier future.
Zone 7: Tunnel of Hope
Reflecting on the journey, visitors are inspired to carry forward lessons learned into a brighter, more prepared future, echoing PM Lee’s messages of hope throughout the pandemic.
As visitors exit the pledge zone, they step into a future-oriented space resonating with hope and resilience, symbolizing Singapore’s collective strides towards a healthier tomorrow.
“Protect what matters. Do it together, for the future of us.” This mantra echoes throughout Project Vax, emphasizing the importance of unity and collective action in building a resilient and healthier Singapore.
