Italian Fashion Brand ‘United Colors of Benetton’ to open Chic Flagship Store in Singapore

Italian fashion powerhouse, United Colors of Benetton, has made a dazzling debut in Singapore with the soft launch of its flagship store at 313@Somerset in December 2023. Nestled on Level 2, #02-43, this stylish haven spans 1,318 sq ft and promises a fashion experience that’s as diverse and vibrant as the brand itself.

A Symphony of Style

United Colors of Benetton is more than just a fashion brand; it’s a lifestyle that resonates with cosmopolitan spirits embracing democratic smart looks expressed through knitwear, color, and stripes. The garments, reflecting Benetton’s commitment to diversity, are fluid, fun, and designed to empower everyone to embrace their authentic selves.

Fashionable Spaces

The flagship store at 313@Somerset is a fashion haven, showcasing both apparel and accessories across its expansive 1,318 sq ft space. Additionally, a chic 548-square-foot pop-up store at Takashimaya’s Men’s Department (Level 3) adds an extra touch of glamour. For the tech-savvy fashionistas, Benetton’s collections are also available online through official e-stores on Lazada and Zalora.

Andrea Incontri: A Maestro of Style

Guiding the brand’s creative direction for Women’s, Men’s, and Children’s collections is Andrea Incontri, an architecture graduate and fashion visionary. With a background that includes launching his eponymous fashion label and serving as the creative director of Italian luxury group Tod’s, Incontri brings a unique perspective rooted in what he calls “a formal subtraction” to Benetton, reflecting the complexities of today’s world.

Fall Winter 2023 Collection: A Symphony of Styles

Benetton’s Fall Winter 2023 collection, now available in Singapore, showcases four key styles:

• Back to Tailoring: A return to the essence of tailoring, featuring faltering shapes, cult garments, and statement pieces.
• My Own Private Style: Unbeatable outerwear for wearability, simplicity, and sobriety.
• The New Knit Club: Knit pieces adorned with nature designs like flowers, mushrooms, and bunnies.
• Welcome to the Benetton Club: A mix of preppy and athleisure style, featuring a series of rugby shirts.

Affordable Elegance

Starting at affordable prices, Benetton offers a range of fashion pieces:

• Tops: $51.90 (M), $39.90 (F), $29.90 (Kids)
• Bottoms: $89.90 (M), $119.90 (F), $33.90 (Kids)
• Outerwear: $119.90 (F only)

Accessories include caps, scarves, belts/suspenders, bags, totes, purses, and footwear. The kid’s collection caters to toddlers to 14-year-olds.

Fashion with a Conscience

Renowned for its thought-provoking ad campaigns in the 1980s, Benetton continues to be a label with a conscience. The brand remains committed to offering vibrant and diverse fashion while engaging in social and cultural issues. Guided by Andrea Incontri’s creative vision, Benetton participates in a project of values that goes beyond clothing, touching on various aspects of modern humanism.

Managed by Al Futtaim Group, which holds exclusive distribution rights in Singapore, United Colors of Benetton promises a fashion journey that’s not only stylish but also socially conscious.