Coca-Cola Singapore launches its new Coke&GO webapp bringing a revolutionary refreshment experience to consumers in the city-state. This innovative webapp, in conjunction with state-of-the-art touch-free smart coolers strategically placed in select tertiary institutions, offers students and faculty staff a seamless and delightful way to enjoy their favourite Coca-Cola beverages at over 15 smart cooler locations.
The introduction of the Coke&GO webapp is a testament to Coca-Cola’s dedication to innovation, consistently adapting to the evolving needs and expectations of tech-savvy customers in the digital era. With this user-friendly webapp, consumers can relish a convenient and personalized experience, encompassing features such as saved payment methods, purchase history, and contactless payment options for effortless transactions. Embracing this refreshment revolution, customers gain access to a diverse range of Coca-Cola beverages while enjoying exciting rewards as they quench their thirst.
As part of an ambitious plan to elevate the consumer experience, Coca-Cola is committed to expanding the availability of up to 20 smart coolers across the entire island in the coming months. This pilot program seeks to provide unparalleled convenience, an extensive array of beverage choices, and attractive rewards, making Coca-Cola the go-to option for busy tertiary students and faculty staff seeking quick refreshments.
To commemorate the launch of the smart coolers at Singapore Polytechnic, an exclusive official event was held on 21 July, inviting students to experience Coca-Cola’s latest self-serve innovation firsthand. The event garnered an enthusiastic response, further demonstrating the webapp’s popularity and appeal among the tech-savvy youth.
Since its debut, the Coke&GO webapp has already gained over 3,500 users across Singapore, including more than 1,800 students from Singapore Polytechnic. This remarkable uptake is a testament to the webapp’s ease of use, convenience, and captivating rewards system that resonates with consumers’ preferences and aspirations.