In a first-of-its-kind partnership in Southeast Asia (SEA), Singapore’s premier sneaker marketplace Novelship is partnering with global rap icon Snoop Dogg, who will serve as the brand’s strategic advisor. Through this partnership, Novelship will become the first brand from SEA to be endorsed by the American superstar.
Novelship’s partnership with Snoop Dogg looks to thrust the regional hype gear market to the next level. With the globally renowned cultural icon as the brand’s partner, the homegrown brand looks to cement its position as the leading marketplace for sneakerheads as it looks into offering greater accessibility to cult sneaker brands, with more accessible hype gears and collectibles to empower individual styles.
Novelship has become synonymous with premium and exclusive footwear, positioning itself as a trendsetter and the go-to marketplace in the region for acquiring hype gear. Snoop Dogg will work with the brand to expand its collections from the current 30 sneaker brands and 40 apparel brands under its portfolio while promoting accessibility to the latest footwear trends for collectors in Asia via Novelship’s platform.
From now until 16 July, use the code SNOOP to save S$20 on your first purchase of any shoes at Novelship.