7-Eleven is bringing an exciting crossover with Scandinavia’s beloved Moomin characters, as a part of its latest Shop and Earn stamps programme. The exclusive Moomin collectible range consists of six limited-edition bags made with sustainable materials (certified by the Global Recycle Standard) and decorated with the enchanting fairy tale characters from the Nordics – Moomin, Snorkmaiden, Little My, Snufkin, Moominpappa, Moominmamma, Stinky and the Hattifatteners.
Created by Tove Jansson and known as Finland’s crown jewels, Moomins are loved by the Finnish for embracing Nordic values like equality and balance. These timeless Finnish characters are wildly popular and adored around the world, with their presence found in theme parks, cafés, and even clothes and accessories.
Spacious enough to fit notebooks, laptops, A4 folders, and more, it comes with a long strap to be comfortably worn over the shoulder and is perfect for carrying to school or work.
Size: Approx. 32cm (width) x 38cm (height)
This multipurpose crossbody pouch features Snufkin in classic forest green and its utilitarian design with a rope shoulder strap can hold A5-sized items. The perfect carry-on for a day trip!
Size: Approx. 22.5cm (width) x 17cm (height)
Get yourself this adorable lunch bag featuring the iconic Finnish fairytale characters – Moomin, Snorkmaiden, Moominpappa, and Moominmamma. Stowing and removing your lunchbox from the bag is simple, thanks to its wide-mouth design and dual zipper clasp.
Size: Approx. 23cm (width) x 15cm (height)
Brighten up your day with this vibrant yellow shopper bag showing a dainty design of Moomin gathering wildflowers. Shop in style with this spacious yet lightweight bag, which can store your groceries with ease and can be worn over the shoulder. It is portable and can be simply stored by folding and rolling it up.
Size: Approx. 45cm (width) x 38cm (height)
Add a stylish factor to your outfit of the day with this vibrant orange multi-use zipper pouch. Moomins and Hattifatteners are featured enjoying drinks and goodies in a party bag produced from recyclable materials. Its approximate A5 size makes it large enough to hold a tablet or serve as a makeup bag for all of your essentials.
Size: Approx. 22cm (width) x 16cm (height)
Moomin, Little My, and Snufkin are all featured on this vivid blue Scandi-style bag, and it is a must-have to complete your 7-Eleven x Moomin merch collection. The bag comes with a handle and a long shoulder strap, so you can wear it cross-body or carry it in your hand. Made with thick durable cloth, it is big enough to fit everything you need for a day at work or play while still leaving room for more.
Size: Approx. 30cm (width) x 35cm (height)
Get your hands on 7-Eleven’s Moomin-featured mini tumblers to amp up your drinkware collection! Look out for three new limited edition designs landing in 7-Eleven stores across Singapore from 15 February 2023! Enjoy your favourite hot or cold beverages in these multi-coloured flasks featuring playful Moomins characters.
7-Eleven patrons can buy these with any purchase and a top-up of $15.90 or 500 YUU points and $8.90 in cash.
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