Skechers announces top K-pop idol Cha Eun-woo as its regional brand ambassador. This partnership covers seven key Asia-Pacific markets for Skechers: Singapore, Hong Kong, Macau, Malaysia, Philippines, Thailand and Vietnam.
Chosen for his natural charm and stylish image, Eun-woo will appear in new collection launch campaigns across key Asia-Pacific markets.
As part of the partnership, Eun-woo will appear in several marketing campaigns, including:
In Singapore, Skechers is available in 33 physical stores and its e-commerce store.
“I am honoured and delighted to be named the new Skechers regional brand ambassador. Shoes are an important part of my life, not only as a fashion statement, but also because I enjoy dancing and working out. Skechers’ innovative and versatile designs are comfortable and reflect my true style.
“I can’t wait to share my favorite Skechers looks with everyone, and I hope you enjoy them as much as I do!” said Cha Eun-woo.
This season’s new campaign focuses on celebrating authenticity—being yourself and always feeling confident and comfortable with who you are and what you have. It also exemplifies Skechers’ values and commitment to offer the best quality, all-inclusive and comfortable shoes.
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